Ericsson and MPP Global Solutions Join Forces to Lead the Way in Mobile
Internet
Ericsson and MPP Global Solutions today announced that
they have entered into an alliance to launch Mobile Internet portals,
mCommerce and SMS solutions. The alliance will deliver the most comprehensive
mobile experience for users of Internet and SMS enabled mobile 'phones
in Europe.
The alliance combines Ericsson's market reach, in-depth
knowledge and its ability to deliver wireless data solutions to businesses,
with MPP Global Solutions' recently launched AirFusion platform, which
features highly innovative mobile, SMS and m-Commerce products.
Ericsson Mobility World promotes the wireless world revolution;
with 3rd generation technology, through a global framework which creates
Mobile Internet development partnerships. The goal is to build the Mobile
Internet future.
Tim Parkin, Manager of Strategic Partnerships said: "MPP
is an exciting new company that has created the powerful AirFusion platform.
Their ability to deliver leading-edge mobile applications combined with
Ericsson's position as the world's leading mobile solutions companies
makes this a powerful alliance. This is one of a series of new initiatives
from Ericsson, which will use our brand, products and expertise to create
new opportunities for our clients and income for our shareholders."
Chris Cheney, Director of MPP Global Solutions, commented,
"We are delighted to be working closely with Ericsson in this important
part of its mobile strategy. Our experience of developing Mobile Internet
applications for companies using carefully honed development best practice
gives us a crucial competitive advantage. Ericsson's expertise in the
mobile market needs no introduction and will enable the alliance to capture
a substantial share of the Mobile Internet applications market."
Ericsson is shaping the future of Mobile and Broadband
Internet communications through its continuous technology leadership.
Providing innovative solutions in more than 140 countries, Ericsson is
helping to create the most powerful communication companies in the world.
For further information contact us by
email
or by telephone on +44 (0) 870 099 2118.
Ends
Background information
MPP Global Solutions
MPP provides Mobile Internet, m-Commerce and SMS solutions
with a range of products and applications that transforms the mobile phone
or PDA and drives mobile commerce. AirFusionT provides organisations with
personalisation tools that trigger impulsive transactions. MPP rapidly
deliver end-2-end mobile projects with m-Commerce solutions that incorporate
its innovative mWallet. Other features include messaging, organisation
tools, advanced SMS and personalisation, news and WAP bookmarks. MPP Global
Solutions also offer a range of applications including pocket shop, gift
shop and customer and product matching and a unique mobile internet shopping
service which has been developed within its b2c service, www.mypocketpal.com.
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