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MPP Global launches "BLACK CATS TXT" with Sunderland Football Club
Sunderland Association Football Club (SAFC), has teamed
up with MPP Global Solutions to beam all the latest club and team news
direct to fans mobile phones. Using MPP's innovative SMS Content Delivery
Platform, SAFC is able to compose and send SMS text messages to their
fans wherever they may be in the world. The platform is able to generate
both online and offline revenue; via the sale of Service Credits, which
are redeemed each time an alert is received, and subscription via premium
rate interactive phone calls. Other services include the sale of SAFC
branded ringtones and logos for personalising mobile phones.
Sunderland fans all over the world will be even more in touch with the
mighty Quinn and friends. The service will allow fans to be sent text
messages of team and transfer news; goals as they happen; scores and scorers.
They will be the talk of the town with an attractive 'Super Kev', 'NUFC
1-2 SAFC' or 'McAteer' operator logo on their mobile phone. If that isn't
cool enough then just imagine relaxing with friends when the phone rings;
no tedious 'ring ring', but the booming tune of 'Niall Quinn's Disco Pants'
or, for the more cultured, SAFC's club anthem 'Dance of the Knights' by
Prokofiev.
Fans making their way to the Stadium of Light will get the team news before
anyone else. For those Sunderland fans that can't make it to the game,
it will be like being there at 2.55 pm on match day - with the smell of
Bovril in their nostrils. The service even has an auto-update feature
that will automatically purchase additional service credits when fans
are running low - so that they never miss a vital snippet of club news.
Kevin Beales, New Media Manager at safc.com said, "The really good thing
about MPP's SMS Content Delivery Platform is the ease by which we can
set up and modify SMS categories and how simple it is to use. Nick Alexander,
the club journalist, is busy and hasn't time to learn new tools. With
the MPP system it is really easy to compose messages and send them to
the right subscribers at the right time. We know each time we do that
the fan is happy and additional revenue is generated for the Club using
MPP's electronic wallet and micro-payment technology. We even have total
control over the SMS categories we want to set-up and the pricing of each."
Paul Johnson, Business Development Director at MPP commented, "This is
a dream come true for every Black Cat fan. Regardless of mobile network
operator or country of residence, Sunderland fans can pick up the latest
Peter Reid gem 5 minutes after the final whistle or be the first to know
when Kevin Phillips scores yet another goal."
The service can be found at http://www.safc.com and http://www.blackcatstxt.com.
About MPP
MPP provides Mobile Internet, m-Commerce and SMS solutions with
a range of products and applications that transforms the mobile phone
or PDA and drives mobile commerce. AirFusionT provides organisations with
personalisation tools that trigger impulsive transactions. MPP rapidly
deliver end-2-end mobile projects with m-Commerce solutions that incorporate
its innovative mWallet. Other features include messaging, organisation
tools, advanced SMS and personalisation. MPP Global Solutions also offer
a range of applications including pocket shop, gift shop and consumer
and product matching and a unique mobile Internet shopping service.
Ends
For further information contact us by
email
or by telephone on +44 (0) 870 099 2118. |
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