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PlanetFootball.com selects MPP to launch mobile world cup services
PlanetFootball.com, with over 11 million page impressions
and 0.5 million unique users every month, has selected MPP Global Solutions
to provide its World Cup SMS services. The service will be the most comprehensive
available with alerts that include all England and Ireland warm-up matches,
squad announcements and group matches. Match alerts include goals as they
go in, red cards half time and full time scores, as well as penalty shoot-out
updates. Customers can also request alerts from all other matches throughout
the world cup, as well as those that involve England and Ireland. Other
categories include a general news section, with all the breaking 'have
to know' World Cup stories as they happen. Injuries to star players, gossip,
scandals and team news. Whatever the story, consumers will be the first
to know!
This unique service, with every alert hand-written by
PlanetFootball's editorial team, guarantees a personal and insightful
service that is the next best thing to watching on TV. Where other services
will simply provide the score and scorer, the PlanetFootball team will
provide additional running commentary such as who made the final pass
and whether the goal was a header or 25-yard volley. MPP's flexible SMS
content management system means that consumers can select the categories
that suit their needs. For example, not everyone will want subscribe to
the England results service, as they will be watching the game! They may
want to sign up to the England daily news service, however, or alerts
from the other matches being played - particularly with most matches kicking
off early in the morning or when people are at work (local time, UK).
The service, set-up by MPP in only 2 days, also boasts
a full range of England Ringtones and Logos so that fan's loyalty can
really ring out. 3 Lions, The Wild Rover, Rule Britannia, Dambusters and
Great Escape themes to name but a few. There is also a range of leading
mobile phone logos so that users can further personalise their mobiles.
John O'Connor, the Account Director at PlanetFootball,
said, "The speed with which MPP launched this service was quite remarkable.
Within two days of meeting to design the services we wanted MPP had developed
the entire service for us, completely re-branded and with no modifications
required. MPP even implemented a couple of competitions - to win tickets
for the World Cup finals and another to win David Beckham's Range Rover!"
Paul Johnson, Director at MPP, said, "We had hoped to
launch a World Cup Service for a while, and even considered an in-house
version. After we had spoken with PlanetFootball.com, the most informative
footy site on the market today, and realised they wanted to launch the
service with MPP, we were delighted. Being associated with such an informative
and popular site is great for MPP."
The service can be found reviewed by clicking
here.
About MPP
MPP (www.mppglobal.com) provides Mobile Internet, m-Commerce and
SMS solutions with a range of products and applications that transforms
the mobile phone or PDA and drives mobile commerce. AirFusionT provides
organisations with personalisation tools that trigger impulsive transactions.
MPP rapidly deliver end-2-end mobile projects with m-Commerce solutions
that incorporate its innovative mWallet. Other features include messaging,
organisation tools, advanced SMS and personalisation. MPP Global Solutions
also offer a range of applications including pocket shop, gift shop and
consumer and product matching and a unique mobile Internet shopping service.
Ends
For further information contact MPP Global by email at info@mppglobal.com
or by telephone on +44 (0) 870 099 2118.
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