 |
Renegade Ducati Revs Up With Range of SMS Applications from MPP
Super Bike fans are now able to keep up to date
with the latest developments via text and audio alerts.
August 13th, 2002 - Super Bike team Renegade Ducati will
become the first team in the country to allow its fans to keep up to date
with the very latest developments inside the sport via text messages and
audio services. The service is the first of many to be introduced by Renegade
as they grasp the applications afforded by MPP Global Solutions.
Through the service, fans will be kept up to date with vital Super Bike
stories before they break in the media, direct from their journalist at
practice, qualifying and on race day. The audio service enables fans of
riders Shane 'Shakey' Byrne and Michael Rutter to listen to insights via
a telephone call. Fans are alerted to new audio information from the riders
via text message (which is charged to their mobile phone bill using reverse
billing SMS). This service covers personal and frank insights from the
riders at race weekends and during the week and offers subscribers a unique
way to get closer to the team. The service can be found at www.teamrenegadeducati.com.
The service also offers a text-based competition, which will delight fans
of the team; meeting the riders and team, following a race from the garage
and hospitality and a pillion ride with riders Shane or Michael. The interactive
SMS quiz was the developed and launched by MPP in just 3 days.
Renegade Ducati Commercial Director Neil Ouzman commented, "I think that
from a fans point of view this is a great new way to receive the latest
team and British Super Bike news. Renegade are very pleased to be the
first team to use mobile technology in this way and look forward to introducing
MPP's new and innovative mobile products to enhance the all round experience
for our fans."
SMS text messaging has seen tremendous growth with June 2002 showing the
daily rate almost triple over a two-year period, Britons now send 45 million
text messages each day across the four UK GSM network operators compared
to just over 32 million sent in June 2001.
Mobile service provider MPP Global Solutions provides all services.
About MPP
MPP (www.mppglobal.com) provides Mobile Internet, m-Commerce and
SMS solutions with a range of products and applications that transforms
the mobile phone or PDA and drives mobile commerce. MPP rapidly deliver
end-2-end mobile projects on its AirFusionT platform with SMS and m-Commerce
solutions that incorporate its innovative mWallet. Other features include
messaging, interactive SMS games and competitions, advanced SMS and personalisation.
MPP Global Solutions also offer a range of applications including pocket
shop, gift shop and consumer and product matching and a unique mobile
Internet shopping service.
Ends
For further information contact MPP Global by email at info@mppglobal.com
or by telephone on +44 (0) 870 099 2118.
|
 |
