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GRFC launches new Cherry & Whites TXT Service

GRFC Press Release

Date: For Immediate Thursday 15th August, 2002

Ahead of the new Zurich Premiership Season, Gloucester Rugby Club have launched a fantastic new mobile phone text service that will enable all fans to get the latest official news from the Zurich Championship Winners straight to their phone.

Cherry & Whites TXT will send all the hottest information on transfers, injuries, team and ticket news and all the latest scores both home and away directly to your mobile phone, the moment it happens.

Marketing Manager Charlie Little is delighted to be offering the package ahead of the pre-season friendly against Newport at Kingsholm on Friday night and he sees it as the start of a new era for the club: "This is a fantastic development both for the club and the fans. Everyone knows what fantastic supporters we have here at Gloucester Rugby Club. They are passionate about their team and they deserve to be kept informed on all the latest news and information about the club.

"We are now beginning to realise the potential of new technologies and this will give every supporter the chance to feel more involved with the club. Following the redesign of our award winning website, the Cherry & Whites TXT Service is another facility that will allow the fans to know things pretty much as soon as we do."

The service could not be easier to subscribe to. To sign up for Cherry & Whites TXT you simply send the text message GRFC ON to the mobile number 82540, ensuring a space is left between the words GRFC and ON. This will immediately register you to all the latest news.

If you wish to be more selective in the information you receive you can also register to any of these groups by simply entering GRFC ON followed by the appropriate number:


1) Daily News
2) Home Match News
3) Away Match News
4) Teamsheets and after match quotes as they are submitted
5) Ticket news as it is announced

For example, if you want the latest daily, home match and ticket news send GRFC ON 1,2,5 to 82540.

It really is as simple as that. You have the freedom to change your selections at any time. If you wish to unsubscribe at any time text GRFC OFF to stop all messages being sent.

More information on the service will be available in the match day programmes and you can also subscribe to the Cherry & Whites TXT service by visiting the official club website at www.gloucesterrugbyclub.com . Text messages will cost no more than 25p each and an average of 30 will be sent each month.

About MPP

MPP (www.mppglobal.com) provides Mobile Internet, m-Commerce and SMS solutions with a range of products and applications that transforms the mobile phone or PDA and drives mobile commerce. MPP rapidly deliver end-2-end mobile projects on its AirFusionT platform with SMS and m-Commerce solutions that incorporate its innovative mWallet. Other features include messaging, interactive SMS games and competitions, advanced SMS and personalisation. MPP Global Solutions also offer a range of applications including pocket shop, gift shop and consumer and product matching and a unique mobile Internet shopping service.

Ends

For further information contact MPP Global by email at info@mppglobal.com
or by telephone on +44 (0) 870 099 2118.

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    Call us now on +44 870 099 2118 or email sales@mppglobal.com
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