ToffeeTXT Launched with Everton Football Club
Everton Football Club has teamed up with MPP Global
Solutions to provide Evertonians with all the latest club and team news
direct to their mobile phones. Using MPP's innovative SMS Content Delivery
Platform, the brand new ToffeeTXT service is able to compose and send
SMS text messages to supporters wherever they may be in the world.
The platform is able to generate both online and offline
revenue; via the sale of Service Credits, which are redeemed each time
an alert is received, and subscription via premium rate interactive phone
calls. The service even has an auto-update feature that will automatically
purchase additional service credits when fans are running low - so that
they never miss a vital snippet of club news.
ToffeeTXT will allow fans to be sent text messages of
team and transfer news before anyone else; goals as they happen; scores
and scorers. It will include the sale of Everton Football Club branded
ringtones including Z-cars and If Y' Know Your History, plus there's a
chance to give your mobile a great new look with an exclusive range of
personalised Everton logos.
Mark Rowan, Communications Officer at Everton Football
Club said: "This is a fantastic opportunity for every Everton fan to be
kept informed of exactly what is happening at Goodison Park. Regardless
of the mobile network operator or country of residence, Evertonians can
pick up information direct from Bellefield, David Moyes' post match quotes
minutes after the final whistle or be the first to know when Wayne Rooney
has scored another wonder goal."
Paul Johnson, Business Development Director at MPP commented:
"The really good thing about MPP's SMS Content Delivery Platform is the
ease by which we can set up and modify SMS categories and how simple it
is to use. The MPP system allows us to compose messages and send them
to the right subscribers at the right time. We know each time we do, that
our subscriber will be happy and additional revenue is generated for the
Club using MPP's electronic wallet and micro-payment technology."
UK fans can sign up for "ToffeeTXT" by sending the text
message 'EFC ON' to the mobile number 82540. International users can register
online at the Everton website, www.evertonfc.tv Alerts cost no more than
25p and fans can unsubscribe at any time by texting 'EFC OFF' to 82540.
ToffeeTXT can be found at www.evertonfc.tv
Ends
For further information contact MPP Global by email at info@mppglobal.com
or by telephone on +44 (0) 870 099 2118.
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