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STRATEGIC PARTNERSHIP ENABLES MICROPAYMENTS FOR
VIDEO EMAIL
24th September 03
Digital marketing agency Lawton eMarketing has today
announced a strategic partnership with e-payment solutions provider, MPP
Global Solutions, in order to develop a range of innovative email marketing
and micropayment solutions for the sporting, entertainment and games industry.
Steve Sponder, director at Lawton eMarketing said: "By partnering the
MPP e-commerce payment solutions with our successful 'Trailermail.co.uk'
product, we enable premium video content to be delivered to web-based
email accounts while also generating revenues."
He continued: "Our email marketing solution 'TrailerMail.co.uk' allows
video clips to be embedded into the body of an email which can play directly
within web-based email accounts, such as Yahoo and Hotmail. As these web
based accounts are used by the majority of consumers this partnership
enables businesses to easily create revenue from their video content -
setting a new benchmark in rich-media email marketing and online commerce
- we call it email commerce."
MPP solutions enable content to be delivered online with 'credits' that
can be purchased by text message, phone, credit/debit card or a retail
product like a mobile top up card. Kevin Beales, Business Development
Manager, MPP Global Solutions said: "This is a massive breakthrough within
the e-commerce environment of sport media and entertainment allowing our
clients to deliver desirable video content while also making an important
return on investment.
He added: "There are many variables for how the solution could work, clients
could repeatedly transact or have one off access to the downloads. Users
could set up an eWallet through their favourite sporting club website,
for example, which would mean that customers would only need to provide
payment details once and could thereafter top up their eWallet with their
own pin. Users could even order email content whilst offline, sending
their order and paying using their mobile phone, the possibilities are
endless."
Lawton eMarketing has recently been ranked fourth largest emarketing agency
in the UK by New Media Age. For more information about the potential of
Trailermail.co.uk as an email commerce solution call Steve Sponder on
02380 828500.
Ends
Media enquiries to:
Jenny Poynter at Lawton PR on 023 8082 8516 or email jenny.pointer@lawton.co.uk
Notes to Editors
Many entertainment industry companies have already taken advantage of
Lawton eMarketing's TrailerMail.co.uk solution including leading record
label BMG, gaming giant Nintendo, Sony Playstation and Electronic Arts,
the world's biggest games manufacturer.
MPP already works with 50 of the biggest names in UK sport and entertainment
through media owners, sporting governing bodies and clubs providing payment
solutions.
For further information contact MPP Global by email at info@mppglobal.com
or by telephone on +44 (0) 870 099 2118. |
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