 |
McFlyOfficial WAP Site launched by Universal Music and MPP
Universal Music and MPP Global Solutions have today launched the UK's
first official artist WAP site for Island Records Group artists McFly.
The WAP site is an extension of the Official McFly website (www.mcflyofficial.com)
which is currently the most popular artist website for UK users (Source:
Hitwise). McFly fans can access the Official WAP site anytime, anywhere
to find out all the latest exclusive McFly news, tour dates and release
information, use WAP Chat to talk to other fans and purchase the latest
official ringtones and wallpapers all from their mobile phones.
Registration to the services couldn't be simpler, fans simply text WAP
MCFLY to 82540. The service will respond with a personalised welcome text
message which automatically loads the McFly WAP site on their handset.
The fan is also assigned a personalised PIN, enabling them to purchase
products on the site without breaking their WAP session. All Billing is
through their phone by Premium Rate SMS so there is no need to use a credit
card or costly IVR lines.
The service is built on MPP's mobile content management system which removes
the headaches associated with publishing mobile content to a plethora
of mobile devices. The service automatically optimises the display of
pictures and text on the site for any handset. All hosting, delivery and
content management is carried out by MPP. The service also manages billing
of all services, including ringtones, wallpapers and access to the WAP
Chat service on a subscription basis, using its micropayment product MicroFusion.
McFly are one of the biggest pop bands in the UK in 2004. They have released
three huge hit singles so far "Five Colours In Her Hair" (No 1), "Obviously"
(No 1) and "That Girl" (No 3). Their album Room On The 3rd Floor which
debuted at the Number 1 slot when released in July has sold over 300,000
copies so far and earned the band a place in the Guinness Book Of Records
as the youngest band ever to debut at Number 1 in the UK, a record previously
held by The Beatles. The band are currently on their first sell-out headline
tour of the UK.
Paul Johnson, MPP's joint-MD says, "We're absolutely delighted to have
won this deal with Universal. The functionality of the service, its usability,
look and feel combine to produce a tremendous result. We can't wait to
roll the service out to other artists within the Universal portfolio."
Rob Wells, Divisional Director - New Media at Universal Music UK says
"The thinking behind the Official McFly WAP service is obvious, a 24hr
portable window onto the activities of one the UK's most popular acts
is not rocket science. What makes it more interesting is that the service
is handset and operator agnostic and enables the rights owner direct communication
and transaction with a fanbase."
Jason Iley, General Manager of Island Records Group says: "The McFly WAP
site is a yet another example of Island investing in cutting edge technology
in order to develop the relationship between our artists and their fans."
-Ends-
Notes to Editors
MPP Global Solutions
MPP Global Solutions was established in March 2000 to provide clients
with services such as e-Wallet, payment, micropayment and mobile solutions.
MPP work with over 50 of the biggest names in UK sport, music, media and
entertainment including content providers, rights holders, media organisations,
publishers, sporting governing bodies and Premiership Football Clubs.
Island Records Group
Island Records Group is one of the three main pop labels of Universal
Music (UK) Ltd. Universal Music (UK) is a division of Universal Music
Group; the world's leading music company with wholly owned record operations
or licensees in 63 countries around the world. Universal Music Group is
a unit of Vivendi Universal, a global media and communications company.
For further information contact MPP Global by email at info@mppglobal.com
or by telephone on +44 (0) 870 099 2118. |
 |
