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MPP Power First TV Shopping Channel to Offer Mobile WAP Shopping
MPP has been chosen to work with the world-leading TV
shopping retailer Thane Direct, the first ever shopping channel to offer
WAP purchasing. Using MPP's iShop Mobile product, Thane Direct 'seize
the moment' when viewers first see a product on screen. Consumers use
their mobile phone as an additional way of buying products by directly
interacting with Thane Direct using text. The viewer texts the keyword
SHOP to the mobile shortcode 82540 to initiate the transaction process.
Completing the transaction couldn't be easier. Payment is made using credit
and debit cards, which are stored using MPP's eWallet technology. If users
are buying a product for the first time, a WAP page is automatically loaded
onto their mobile phone and, like a mini-web page, enables users to securely
add credit card information in order to activate their eWallet and carry
out their first transaction.
Subsequent purchases are made by simply entering their eWallet PIN, a
feature of MPP's eWallet service. With the eWallet Thane Direct remove
the barriers and risks of the consumer abandoning the shopping basket
by making repeat purchases quick and easy.
MPP's Managing Director Paul Johnson said: "The idea of using the mobile
phone to make secure purchases over WAP is a logical progression for Mobile
Commerce and represents just part of the massive growth that we are seeing
in this marketplace. We are delighted that Thane Direct have chosen to
work with MPP as we see the TV Shopping market as being an industry that
goes hand-in-hand with the technology."
The initial testing will commence at the beginning of August, on Sky Channels
651 and 654, as well as NTL Cable Channels 907 and 923. The project will
list the monthly best sellers on the MPP-built, Thane-branded WAP site,
enabling viewers to buy the products securely over WAP.
Richard Whinfrey Thane Direct's Managing Director said: "We are delighted
to be the first TV Shopping Channel to offer WAP purchasing to our viewers.
Once MPP had demonstrated how easy and secure it was to make transactions
we were extremely keen to adopt the technology as we see Mobile Commerce
as having a huge part to play in our future sales projections."
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For further information, please contact:
Kathryn Francis at MPP Global Solutions
0870 099 2118
Notes for Editors
About MPP
http://www.mppglobal.com
MPP Global Solutions was established in March 2000 to provide clients
with shopping and payment services, which use its e-Wallet, payment, product,
micropayment and mobile technology platform. MPP is the first company
to launch an integrated shopping basket solution, which enables consumers
to purchase physical, digital, subscriptions and mobile products from
a common shopping basket and single transaction.
MPP work with over 50 of the biggest names in UK sport, music, media and
entertainment including content providers, rights holders, media organisations,
publishers, sporting governing bodies and Premiership Football Clubs.
About Thane Direct UK
Thane Direct UK is the British arm of Thane Direct International. It operates
two 24-hour shopping channels - Thane Direct and Stop & Shop - on the
Sky Digital platforms 651 and 654 and on the NTL cable systems 907 and
923. Each channel reaches more than eight million UK homes. Thane has
created highly successful brands in such diverse product categories as
kitchen/housewares, health & beauty, fitness, weight loss, entertainment
and self-improvement.
Thane Direct UK is a founder member of the British Television Shopping
Association and a member of the National Newspaper, Mail Order Protection
Scheme.
For further information contact MPP Global by email at info@mppglobal.com
or by telephone on +44 (0) 870 099 2118. |
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