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First Choice Choose MPP's txt2 to Launch 'The Great Get Me Out Of Here Giveaway'
First Choice, British Holiday Company of the year 2004
(TTG British Travel Awards) have started the New Year with a bang by launching
their 2005 holiday promotion in a nationwide TV and press-advertising
campaign using the latest marketing technology 'txt2mail' developed and
operated by MPP Global Solutions.
Using text messaging, today's most prolific communication medium, Txt2mail
provides First Choice with a 24/7 SMS response channel on advertising,
marketing and promotional collateral. The fully automated process enables
consumers to interact with the company and request further information
whilst sitting on a bus, train or in their local Starbucks! It only takes
a few seconds and consumers do not have to wait in a queue, speak to an
operator and there is no fear of 'being sold to' from a sales representative.
Txt2mail also provides First Choice with a database of consumers who are
interested in their products and services, enabling them to carry out
proactive, targeted marketing by phone, email or text messaging.
Tom Brett, Direct Marketing Campaign Manager at First Choice, said: "It
is an exciting new marketing solution which has provided some interesting
results and I am looking forward to using txt2mail in future campaigns."
Paul Johnson, Managing Director at MPP, said: "Enabling consumers to request
information and interact with the First Choice brand anytime, anywhere,
24/7 is a powerful and cost effective proposition. Consumers always have
their mobile phone to hand and within a few seconds will be able to access
the additional information that is not included on most adverts."
The service works by consumers responding to the First Choice advert by
texting HOLIDAY plus their email address to 82450. The consumer will then
receive an immediate text response and a rich html email (including links
and/or brochure/video/audio). The consumer further interacts with the
First Choice brand when the user accesses their email, which reinforces
the brand with the consumer. All consumer data and tracking is logged
and accessible by First Choice to send complimentary information to the
consumer in the future. First Choice staff can also view open rates and
actions taken by the consumer when the email is read. To try the service
and see txt2mail in action for your self simply text EMAIL followed by
your email address to 82540.
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For further information, please contact:
Kathryn Francis at MPP Global Solutions
0870 099 2118
Notes for Editors
About MPP
http://www.mppglobal.com
MPP Global Solutions was established in March 2000 to provide clients
with shopping and payment services, which use its e-Wallet, payment, product,
micropayment and mobile technology platform. MPP is the first company
to launch an integrated shopping basket solution, which enables consumers
to purchase physical, digital, subscriptions and mobile products from
a common shopping basket and single transaction.
MPP work with over 50 of the biggest names in UK sport, music, media and
entertainment including content providers, rights holders, media organisations,
publishers, sporting governing bodies and Premiership Football Clubs.
For further information contact MPP Global by email at info@mppglobal.com
or by telephone on +44 (0) 870 099 2118.
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