MPP Power Music Site for Cherry Red Records

Cherry Red Records, one of the U.K.'s leading Independent Labels, has selected MPP to power its digital music download service (www.cherryred.co.uk). Cherry Red is a celebrated destination for music fans to experience the sounds of independent music from bands such as Dead Kennedys, Everything But The Girl, Felt, Alien Sex Fiend and Momus at the click of a mouse. The new shopping facility enables music fans to purchase digital music and mobile products from one integrated shopping basket, using MPP's unique iShop solution.

Matt Bristow, Cherry Red's Director of Business Affairs said: We are delighted to partner with MPP to launch our download shop, which will be an initial showcase for over 11,000 tracks from the Cherry Red and associated labels catalogue - with many more to be added over the coming months. The diversity of our range of product will appeal to fans of many genres from Punk to Pop, Easy Listening to Electronic. We hope, with MPP's help and expertise, to create the site for Punk and Post-Punk downloads, along with some unique offerings from the 1950's to present day.

Paul Johnson, MD at MPP comments: "We are naturally delighted to be working with Cherry Red. MPP are the first company in the world to be able to offer a completely integrated managed service for online shopping, which gives music fans everywhere the convenience of purchasing physical, digital and mobile products from a single integrated store and shopping basket. MPP is looking forward to building a long lasting relationship with Cherry Red."

About iShop
iShop provides a complete hosted and managed physical and digital store solution and is designed to Cherry Red's look and feel. iShop is equipped with search, navigation, basket and checkout tools for the purchase of any type of physical, digital, mobile or subscription based product or service. This means Cherry Red can add any combination of products (video, music download, CD, ringtone or fan club membership, etc) and pay for them all in one simple checkout process. MPP will deliver the music or video download to the consumer's desktop, a ringtone / game / wallpaper to their mobile phone, a digitised video clip to the fan's email inbox, subscribe the consumer to an online premium content service. Future plans could also see Cherry Red adding physical products to the site enable purchasing and delivery of merchandise, such as a CD's, t-shirts through a letterbox all from one transaction. Products can be purchased using a variety of payment mechanisms including credit/debit card and reverse bill SMS. iShop also comes in a version that uses an API took-kit enabling MPP's clients to embed all the iShop functionality into their own website.

iShop provides all payment, shopping cart and physical/digital content management modules. Cherry Red's staff manage iShop products from the MPP Management console, gaining access with a username and password. Once logged in, Cherry Red are able to upload content 24/7 via MPP's easy-to-use web-interface where all physical, mobile and digital products are managed such as editing product information, loading digital content, amending pricing, adding/editing categories within the store, availability, postage rules and so on.

Purchase is simple and future shopping is encouraged with a 4-digit PIN system making one-click transactions possible and repeat transactions in seconds. The fast-buy functionality enables music fans to simply click a "buy now" button on the site, and for the product to be purchased from their account. No forms to fill in, no credit card details to add, no text to send. One click and the product is purchased and made available for download, delivered to the mobile device or alerted to suppliers regardless of which country they are located in, to deliver merchandise and other physical products.

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For further information, please contact:
Scott O'Neill at MPP Global Solutions
0870 099 2118

Notes for Editors

About MPP
http://www.mppglobal.com

MPP Global Solutions was established in March 2000 to provide clients with shopping and payment services, which use its e-Wallet, payment, product, micropayment and mobile technology platform. MPP is the first company to launch an integrated shopping basket solution, which enables consumers to purchase physical, digital, subscriptions and mobile products from a common shopping basket and single transaction.

MPP work with over 50 of the biggest names in UK sport, music, media and entertainment including content providers, rights holders, media organisations, publishers, sporting governing bodies and Premiership Football Clubs.

About Cherry Red
Cherry Red Records is an independent record label established by Iain McNay at the height of the first wave of Punk in 1978. 25 years later they are still thriving, with an expansive catalogue that includes the original Cherry Red label, Anagram Records, Punk Collector Series, Rev-Ola Records, RPM Records, Psychobilly Collectors Series, Goth Collectors Series, 7Ts Records , Football Collectors Series, el records, British Steel, Zebra Records, as well as their new sounds labels Sidewinder Sounds and Arriverderci Baby!, new label Lemon recordings plus books and DVD collections.

For further information contact MPP Global by email at info@mppglobal.com
or by telephone on +44 (0) 870 099 2118.