Leukaemia Research Choose MPP to Provide SMS Donation Platform
Leukaemia Research has chosen MPP to supply them with the txt2donate platform to allow its supporters to donate funds in conjunction with various Sponsored Walks. Celebrity runners include Sir Ian Botham and Tony Audenshaw (Bob Hope from Emmerdale), who will be walking with the text call-to-action on their clothing.
All supporters have to do is simply text “BEEFY” to 82540 and they will have helped by donating £3.00 through Reverse-Bill SMS. The donation process is straightforward, fast and memorable so that users can tell their friends and family to also donate in this way. The charity has full access to MPP’s Management Console which allows them to view all the details of the service including SMS reports, monthly statements and much more.
EMAP Sign-Up To MPP's Txt-A-Song To Sell Music Downloads From TV
EMAP
Performance Television has signed up with MPP Global Solutions to be
the first TV Company to sell digital music downloads off-screen to its
viewers. From its seven music TV channels, txt-a-song, which uses text
messaging to engage viewers, will enable EMAP to compliment their music
productions with the sale of digital music downloads and drive new revenue
streams.
Txt-a-song
'seizes the moment' when music fans first see a video or hear a single,
making impulse purchasing possible when fans are most likely to respond.
Ordering couldn't be simpler, with the consumer simply texting a keyword
to a mobile shortcode. Fulfilment is immediate, with consumers receiving
a real-time text response enabling them to download the song immediately
to their mobile phone, or providing instructions on how to receive and
download the music from the channel's websites.
MPP Power Txt2Insure Travel Insurance Services
Text2Insure, part of the Hastings Insurance Services
Group, has selected MPP to power its mobile SMS text messaging travel
insurance service.
The traveller is prompted to text the word "Insure" to
the mobile shortcode 61066 from in-situ and press advertising and immediately
receives a reply message, which provides simple instructions to obtain
a quote. A real-time quotation is returned along with instructions on
how to purchase the policy using MPP's secure mCommerce platform. All
this can be done whilst waiting to check-in.
Chrysalis Radio and MPP Link to Offer Music Downloads to Mobile
In
the first commercial radio activity of its kind, Chrysalis Radio announced
the successful launch of a Motorola sponsored full-song-download promotion
using MPP's Music Download service.
The promotion launched across the Galaxy Network over the May bank holiday
weekend as the culmination of 3 weeks' voting by Galaxy listeners for
their 'Top Galaxy Anthems'. Five top tracks were then made available to
download using MPP's txt-a-song service, with files provided in a variety
of DRM-protected formats to ensure maximum device compatibility.
The
txt-a-song service encourages impulse purchasing when fans first hear
a track and are most likely to respond. Ordering couldn't be simpler with
the consumer texting a keyword to a mobile shortcode and fulfilment is
immediate with consumers receiving a real-time text response allowing
them to download the song immediately to their mobile phone, or instructing
them how to download music to their PC.
NE Public Transport Firm Nexus Are First to go Liver with MPP's Mobile Ticketing System
MPP Global has been contracted to develop a mobile ticketing
system for public transport by Ticket Mobility, an initiative partly funded
by the European Commission and spearheaded in the UK by NEXUS (Tyne &
Wear Passenger Transport Executive based in Newcastle).
The mTicket system offers a major step forward and is designed
to reduce the costs involved with issuing and verifying traditional tickets.
It gives users instant access to real-time, location-specific information
and ticketing facilities. Users simply text a keyword in order to buy
a ticket and by recognising the mobile phone number the system will automatically
purchase the ticket and send an mTicket by SMS.
Payment is made using credit and debit cards, which are
stored using MPP eWallet technology. If users are buying a ticket for
the first time, a WAP page is automatically loaded onto their mobile phone
and, like a mini-web page, enables users to securely add credit card information
in order to activate their eWallet. The mTicket, delivered by SMS, cannot
be forwarded by users and is easily verified by ticket inspectors on trains,
trams and buses. Timetable, route and fare information is delivered to
their email account for future use using MPP's txt2mail technology. |
FourFourTwo Pioneer the Sale of Magazines via Mobile
FourFourTwo magazine has enlisted MPP to enable the sale of future editions of the magazine via SMS. Readers of the December 2006 issue will be offered the chance to reserve/purchase a copy of the next edition by sending a simple text. Automatic payment is made via the user's mobile phone account and the reader is prompted to enter their delivery address via a link to a FourFourTwo branded WAP site. The service also provides the opportunity for readers to subscribe to 6 or 12 further issues of the magazine by entering credit or debit card information into the WAP screen.
This is an exciting trial, the results of which will certainly be interesting. Hopefully the project will also prove beneficial, leading to new ways of doing business by making Haymarket accessible to customers via an increasingly important and ubiquitous medium: the mobile telephone.
EMAP Utilise MPP’s txt2buy for Launch of New Releases…
EMAP Music, the music division of the radio, TV and magazine giant, is launching 8 new releases over the coming weeks and is complimenting its marketing campaign with text calls-to-action. With both physical and digital products to choose from, consumers simply text a mobile shortcode and are taken to a mobile WAP site where they can choose the format of their choice and securely enter their credit card details to purchase the product. An email receipt is generated with download instructions or confirmation of purchase of the physical CD.
In conjunction with New Woman magazine, the first to go live was the digital album “The Very Best Of New Woman”. With extensive TV and radio promotion, consumers simply text NWC to 82540 to initiate the purchase process.
Current campaigns include Kerrang! New Breed, which unleashes the finest new talent from the hottest new rock acts, to the prime of the underground and Max Power Booty Bass, which brings together some of the freshest sounds of today, with a few modern classics thrown in, the compilation spans all the genres that matter; Hip Hop, Drum & Bass, Dub Step, Grime and Breaks. Another imminent campaign is Kiss Does...Funky House which bring you the sexiest sounds and the funkiest beats.
Shopping Channel Channel To Offer WAP Shopping
MPP has been chosen to work with the world-leading TV shopping
retailer Thane Direct, the first ever shopping channel to offer WAP purchasing.
Using MPP's iShop Mobile product, Thane Direct 'seize the
moment' when viewers first see a product on screen. Consumers use their
mobile phone as an additional way of buying products by directly interacting
with Thane Direct using text. The viewer texts the keyword SHOP to the
mobile shortcode 82540 to initiate the transaction process.
McFly Official WAP Site Launched by Universal and MPP
Universal Music and MPP Global Solutions,
has today launched the UK's first Official artist WAP site for Island
Records Group artists McFly. The WAP site is an extension of the Official
McFly website which is currently the most popular artist website for UK users (Source:
Hitwise). McFly fans can access the Official WAP site anytime, anywhere
to find out all the latest exclusive McFly news, tour dates and release
information, use WAP Chat to talk to other fans and purchase the latest
official ringtones and wallpapers all from their mobile phones.
Registration to the services couldn't be simpler,
fans simply text WAP MCFLY to 82540. The service will respond with a personalised
welcome text message which automatically loads the McFly WAP site on their
handset. The fan is also assigned a personalised PIN, enabling them to
purchase products on the site without breaking their WAP session. All
Billing is through their phone by Premium Rate SMS so there is no need
to use a credit card or costly IVR lines.
The service is built on MPP's mobile content
management system which removes the headaches associated with publishing
mobile content to a plethora of mobile devices. The service automatically
optimises the display of pictures and text on the site for any handset.
All hosting, delivery and content management is carried out by MPP. The
service also manages billing of all services, including ringtones, wallpapers
and access to the WAP Chat service on a subscription basis, using its
micropayment product MicroFusion.
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