Blue Planet Aquarium Launch Mobile Marketing with MPP

The Blue Planet Aquarium, part of Deep-Sea Leisure PLC, has launched its 2008 press and billboard advertising campaign using latest mobile marketing technology ‘txt2’ developed and operated by MPP Global Solutions.

Using text messaging, today’s most prolific communication medium txt2 provides the aquarium with a 24/7 SMS response channel on advertising, marketing and promotional collateral. The fully automated process enables potential visitors to interact with advertisements and request further information whilst sitting on a bus, train or in their local Starbucks! It only takes a few seconds and consumers do not have to wait in a queue, speak to an operator and or be kept on hold.

New txt2 NHS Campaign for Sexually Transmitted Infections

In conjunction with Chrysalis Radio, the NHS has continued its txt2 campaign to raise awareness of STIs. For the latest service, Chlamydia is profiled and the advert, targeting young adults, mixes humour with a serious underlying message.

Click to listen now!

New Lambeth Text Service To Combat Teenage Homelessness

Lambeth council has launched a text service to raise awareness of the links between family conflict and youth homelessness.

This service, in association with MPP Global Solutions, features a video clip showing young people preparing to leave home, encouraging teenagers to talk to a Family Relations Officer if they are experiencing family conflict at home, and warns of the risks of leaving home in a crisis situation.

The text service can also be used to request a call from a Family Relations Officer, and to offer practical help to young people and their families. Support would also be given to help resolve difficulties, helping the young person stay at home, return or leave home in a planned way.

Autosport Select MPP To Power Text Alerts and txt2win Competitions

Autosport, part of the Haymarket Publishing group, is using MPP technology to power its text alert and txt2win services. The motorsport news service, delivered direct to mobile phones, keeps consumers in touch with the latest developments wherever they are worldwide.

Consumers are able to choose from Formula 1 or World Rally results and news, or get the latest headlines from the complete spectrum of motor racing headlines. Consumers simple choose the service that they want to register for and text the relevant keyword F1, RALLY or ALL to 82540 in order to subscribe and STOP to unsubscribe.

"The Great Get Me Out Of Here" Giveaway Launched With First Choice

MPP has helped First Choice, British Holiday Company Of the year 2004. Launch their 2005 holiday promotion "The Great Get Me Out Of Here Giveaway" Using the latest Interactive Marketing technology "txt2mail" in a nationwide TV and press-advertising campaign.

Tom Brett, Direct Marketing Campaign Manager at First Choice, said; "It is an exciting new marketing Solution, which has provided some interesting, results I am looking forward to using txt2mail in future campaigns. Other txt2mail campaigns with leading UK companies are imminent.

Virgin Money Generates 1000s of Responses with txt2

Virgin Money’s billboard campaign in London, as part of their wider ‘Say Yes’ campaign, displays an SMS “call-to-action” to which consumers respond by sending an SMS message to a mobile shortcode. The SMS marketing response is powered by MPP’s txt2 platform. The customer sends an SMS which initiates a two-part text “conversation”, whereby their email address and mobile phone number is recorded and an information pack is delivered to the customer by email. Alternate responses by txt2 include; post, call back, WAP sites, purchasing mechanisms, registration and location based service.

The SMS response channel provides consumers with a quick cost effective way to request information.  The SMS response mechanism provides Virgin with lead generation and information on the effectiveness of their advertising locations and whether the campaign was delivered cost effectively.

After 4 weeks of operation Virgin Money is receiving hundreds of SMS enquiries per week and it has proved to be a valuable part of their marketing mix.

NHS Adopts MPP's txt2 for STI Campaign

Throughout August the NHS embarked on a national awareness campaign across the North East of England with Galaxy Radio. Using text messaging to tap into their target youth market, listeners worried about sexually transmitted infections could discreetly text to a mobile shortcode in order to receive home testing kits. The  service was a great success and the NHS is very pleased with the results. Toby Hudson from Chrysalis said: "this SMS solution provides listeners with an easy alternative to visiting a clinic and the service is available 24 hours”.

SMS Response Chammel Empowers The Funding Corporation's Offline Advertising

The UK's largest independent financial services company The Funding Corporation (TFC) has extended its use of MPP's SMS response channel across its brands to include Approved Car Finance and LoanOnemoneystore.co.uk. TFC first introduced MPP's SMS response Channel as a consumer response mechanism over 3 years ago, in a move to reduce cost in fielding consumer enquires and requests for information. This solution allows for a quick, easy and familiar method for consumers to communicate with TFC. Since the introduction of MPP's SMS response, TFC has consistently achieved good levels of response.

Providing an SMS response channel enables consumers to interact with TFC brands, register their interest in products and services and capture the moment when an advertisement is first seen or heard. When it is not appropriate or convenient to contact a call centre, SMS responses can be still be collected ensuring interested consumers are not lost.

MPP work with the Baby Channel to Power txt2win Services and MMS

The Baby Channel, the free-to-air offering aimed at pregnant women, expectant fathers and parents of pre-school children aged 0-4 years old, will broadcast daily on Sky between 6am and 8pm from October 10th. A range of programmes covering topics like pregnancy, child health, early learning, first aid, safety and cooking for children will feature on the channel.

MPP is providing The Baby Channel with the mechanics to enable viewers to enter competitions, vote for opinions, and send in their general comments and questions using MMS, text and Premium Rate Numbers. Viewers can also use MPP's established txt2 service to register their details, simply by sending "Baby Join" along with their email address to 82540. The viewer will then receive an immediate text response thanking them for their interest and an email registration form is also sent to them. Most exciting of all, The Baby Channel is giving its viewers the option to send photos of their babies and young children using MPP's MMS service to enter "Bouncy Baby" competitions.