iShop - SEO and PPC Internet Marketing

If you have an existing website and want to take advantage of existing traffic by introducing a commercial element then MPP's range of eCommerce services would be ideal for you. However, you might be wanting to start a new site and might be concerned how potential customers might find you. Many of these fears can be allayed with iShop. MPP offer a comprehensive range of internet marketing technology to ensure that you receive as many visits to the site as possible.

Search Engine Optimisation

Short for search engine optimisation, it is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
(Source: Webopedia - SEO ).

All major search engines (Google, Yahoo!, etc.) send out robots to trawl the web and analyse each page. The analysis of the page wil decide how high up your site will appear on each search. Although the search engines do keep their precise methods of analysis under wraps, it is possible to take steps to ensure that each site is as friendly as possible. The steps taken to achieve search engine-friendly web pages is known as Search Engine Optimisation.

MPP has considerable expertise in the area of SEO and has spent a great deal of time ensuring that each site produced by MPP is as optimised as possible. This means that there is an excellent chance of your MPP-created site appearing high up on natural search engine results. The higher up the list you appear, the more people visit your site - and more customers mean more revenue!

Pay-per-Click Marketing

Instead of relying on natural search engine results, you can take a jump ahead of your competitors with the use of Pay-per-click search engine marketing. Normal search engine results are dependant on the design and content of your page, but the alternative is to effectively purchase advertising space on the major search engines.

MPP has a large amount of in-house expertise in this area and would be willing to assist you in all aspects of the creation of your pay-per-click accounts. We can do everything from advising the best way to maximise your return from paid search engine advertising, through to arranging a complete online marketing campaign.

Shopping Comparison Sites

A shopping comparison website is free and unbiased information about products, service, merchants and sellers which consumers can use before making a purchase decision. MPP will list your products on the shopping comparison sites so that consumers can compare your products along with other merchants selling similar products.