Online Customer Loyalty and Incentives
 Online customer loyalty is a key factor in maintaining and expanding on an existing customer base to ensure that you achieve the maximum possible revenue from your site. MPP is well aware of this and so provides an extensive range of functionality within iShop. These can be used to better commercialise your products. MPP can also offer various extra features that can be used to maximise the revenue through your site. They can be used to reward customers for purchasing your products, and encouraging customers to introduce friends and family to your site. MPP's range of online customer loyalty and incentives services includes:
- Activation Codes for Scratch cards
- Cross-sell Techniques (e.g. people who bought X also bought Y)
- Incentive vouchering (free service credits at registration and ad hoc)
- Refer-a-friend (on registration)
- Tell-a-friend incentives to earn credit
- Loyalty credits (the more you spend the more you earn)
- Wish lists
- Auto-email marketing of new products
The use of loyalty credits has been proven to be an extremely effective method to ensure that your customers remain purchasing from your site and not moving over to one of many other competitors. For example, a customer might purchase a product for £10.00 and receive £0.50 in credit on their account. Not only will this ensure that they return to your site, but it also encourages them to make a second purchase that might not have occurred without the credits.
As most successful online commercial sites are aware, customer retention is absolutely key to maintain a good level of revenue. MPP's range of incentives and loyalty services provides a great way of ensuring people purchase your products time and time again.
Please contact us at any time to learn more... |
