iShop Mobile - Features

WAP Push

If there is no eWallet set-up in point 5 above, MPP send a WAP Push to the mobile number so the user can both purchase your product(s), as well as create an eWallet so that future purchases are even easier for the consumer. A WAP Push is a way of automatically loading a WAP site onto a consumer's mobile phone.

eWallet Creating an eWallet is easy and simple for your customers. With the eWallet, you are removing the barriers to repeated and profitable business. Your customers will come back time and time again if the purchase experience is straightforward and secure. You can feel at ease that your business does not need to store any of this sensitive information itself. MPP are one of fourteen members registered for electronic storage of credit (e-money) with the Financial Services Authority (FSA).

Consumer Interaction

MPP's eWallet technology enables your customers to purchase your products in the easiest and most efficient way. Once registered, eWallet information (debit/credit card and mobile phone data) is stored in our secure database, which allows your customers to purchase repeatedly with ease by simply entering a password or four digit PIN. Viewers can then interact in real-time with newspaper, TV, magazine and radio adverts by using a keyword and SMS shortcode.

Fast-Buy!

The fast-buy functionality enables your customers to simply text a code and, as long as they have an active eWallet, automatically process a payment for a product, service or donation without the consumer needing to lift another finger. It couldn't be easier for the consumer and results in additional revenues from new channels as the consumer has forms to fill in and no credit card details to add. Just one click and the product is purchased.