iShop Mobile Example Services

Physical Products

Imagine a consumer is watching, for example, a 'Golf Interactive' channel and they see a new golf club advertised that they want to buy. A simple call to action can appear on screen or from the presenter instructing potential buyers to text a keyword to the short code number, in this case it is 'Driver' to '82540'. That's it! Golf club bought and £250 (or any other amount for that matter) spent in one text message. DEMO: text BUY SHIRT or BUY DRIVER to 82540.

Tickets

The MPP mTicket system is designed to reduce the costs involved with issuing and verifying traditional tickets. It gives users instant access to real-time, location-specific information and ticketing facilities. Users simply text a keyword in order to buy a ticket and by recognising the mobile phone number the system will automatically purchase the ticket and send an mTicket by SMS to the user. DEMO: text NEXUS to 82540.

Information Mobile/WAP Sites

Built on MPP's mobile content management system which removes the headaches associated with publishing mobile content to a plethora of mobile devices. The service automatically optimises the display of pictures and text on the site for any handset. All hosting, delivery and content management is carried out by MPP. The service also manages billing of paid-for services such as ringtones, wallpapers and access to the WAP Chat service on a subscription basis, using its micropayment product iPay Developer. DEMO: text GIRLS to 82540.

Digital Products

Txt-a-song is an example of selling digital products using text as the call to action. Txt-a-song 'seizes the moment' when music fans first see a video or hear a single, making impulse purchasing possible when fans are most likely to respond. Ordering couldn't be simpler, with the consumer simply texting a keyword to a mobile shortcode. Fulfilment is immediate, with consumers receiving a real-time text response enabling them to download the song immediately to their mobile phone, or providing instructions on how to receive and download the music from the channel's websites. DEMO: text FHM 180297 to 82540.

Insurance

Enable consumer to text a keyword to a shortcode and push a WAP page to the consumers mobile phone. The consumer can then complete a form on the WAP site, receive a quotation and make payment or set-up recurring payments wherever they are in seconds. DEMO: text INSURE to 61066.

Donations

Enable consumers to respond to appeals and campaigns, using text as the initial call-to-action. A WAP Push text message automatically loads a mini-website (WAP site) on the consumers phone where they can select an amount to donate and register their eWallet and, if required, recurring payments. DEMO: text DONATE CHILD to 82540.