Mobile Shopping - Personal Point Of Sale for Retailers
Sell digital, virtual and physical products securely through SMS & WAP (Mobile Internet)
The iShop Mobile Shopping platform enables your customers to make purchases of digital content for mobiles and PCs (e.g. music downloads, electronic publications, ringtones), virtual products (e.g. vouchers, mobile top-ups, congestion charge, lottery tickets) and physical products - with a simple text message from their mobile.
iShop Mobile creates a secure account for customers that can be created in seconds at the point of sale, customer service point, online or by phone. The only mandatory information required is a mobile phone number. Further information such as payment details, retailer loyalty card number, home address, email address and preferred lottery numbers can be added at any point by SMS text message, online, by a phone call, or in-store. |
The mobile shopping platform is designed around three existing cornerstones:
- The existing relationship between the retailer and their customer
- SMS, enabling communication at anytime and from anywhere
- Credit/debit card transactions, the preferred method of payment
It enables the customer to make purchases whenever they want, not just when they are in-store or online. Customers will always be seconds from transacting with you using their mobiles.
Simplicity for the Customer
Once an account has been created, each purchase is just a short text message away. No further payment details are required to make a purchase, just a text message from the customer’s mobile.
Customers will be advised of simple codes to order digital, virtual and physical products in-store, online, by mail and by text. Purchases can then be made anytime and anywhere without visiting a store or needing Internet access. Depending on the purchase, delivery is made to the customer’s mobile, PC, home or in-store.
‘Credit’ can be added to a customers account from another account holder or in-store – ensuring those without debit or credit cards including those under 16, can still purchase from their mobile.
All networks and mobile types are supported.
Simplicity for Retailers
iShop Mobile ensures one payment solution for a diverse range of products and services at any time.
A minimum transaction amount can be chosen, with stored credit on customers account to enable micropayments without increased cost of sales or admin. For example a 99p music download purchase will either debit the money from stored credit or make a transaction for the minimum retailer specified amount and add the change to the customers account for future transactions. Customers can request the balance (stored credit) of their account at any time by text.
iShop mobile integrates with your existing retail, fulfillment and banking systems. It creates an account, adds products and services to be sold from retailers and their partners, enables customers to manage their account and processes sales through your systems from text messages from customers.
The relationship between the retailer and its customers is unaffected.
Promotional Sales
iShop Mobile creates a sales channel in your customers’ pockets. This can be used not only for customer-initiated sales but also outbound promotion.
This provides a multitude of cross-sales opportunities for the retailer to consider. For instance, following the purchase of an MP3 music download, a promotion on the physical CD by that artist, or new polyphonic ringtone can be promoted and purchased by reply.
Linked to a customer number or loyalty card, this can also enable cross sales from in-store purchases to be promoted by SMS.
Demonstration
To book a demonstration on how PMPOS can benefit your business, please do not hesitate to contact us...
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