Mobile Marketing for the Travel Industry

Travel Mobile Marketing has become a vital component in advertising campaigns. As sales of flights, hotels and holidays move away from the high street and onto the web, travel companies are becoming increasingly eager to increase the use of mobile marketing. Offline advertising is still an absolute requirement although the response to this advertising can be extremely hard to track. Telephone contact numbers are still often shown “for further information” but research has shown that customers are two times more likely to send a text message than ring a contact number. SMS advertising allows travel companies to receive an immediate response to adverts. Through the use of a simple SMS call-to-action, potential customers can interact directly with the advert meaning that information requests can be made anytime and anywhere.

MPP offer a broad range of travel mobile marketing services that can allow potential customers to interact with adverts at any time. From sending a simple message to request the delivery of the latest brochure (via email or post) through to a complete WAP site that contains information on latest flight/hotel/resort information and special offers, the MPP txt2 platform provides a complete service. Furthermore, txt2 mobile marketing allows an immediate and quantifiable measure of the success of your advertising – all from a simple SMS call-to-action.

Responses could include:-

• Txt2email / Txt2post – Send a text message to request latest info / brochure sent via email or post
• Txt2call – Customers can request a callback for queries, ticket purchases, latest offers, etc.
• Txt2buy – MPP can build a full WAP site where customers can purchase tickets via mobile phone
• Txt2find – Send a text message to receive directions to the venue
• Txt2win – Competitions can be run for seasonal promotions with SMS a method of entry
• Txt2WAP - a complete WAP-based information site designed to your exact requirements

Please click here to see more information on our txt2 platform.

Each of the various response channels works as an extremely effective method of harvesting customer information.  With this information, future marketing campaigns can be targeted directly at the customer via MPP’s range of powerful CRM tools. Information can be sent via email or SMS. 

So whether your intention is to increase brand awareness, harvest customer information or of course increase sales, MPP have the experience and expertise to deliver the service.

Please contact us to learn more…