Mobile Marketing for Finance and Loans Companies

Mobile Marketing for the Finance and Loans industry is an extremely powerful tool.  Even though the industry is strongly influenced by the current financial climate, the main requirement of advertising remains the same – to ensure that the maximum number of prospective clients contact your company.  Generally, all external advertising includes a contact telephone number to allow customers to get in touch.  However, recent research has shown that a member of the public is two times more likely to send a SMS message than pick up the phone and make a call.

SMS marketing allows Finance and Loans companies to receive an immediate response to external advertising.  Through the use of a simple call-to-action, potential customers can interact directly with the advert.  This means that customers can interact anytime, anywhere.

MPP offer a broad range of mobile marketing services to Finance and Loans companies that can allow potential customers to interact with adverts at any time. From sending a simple message to request the delivery of the latest brochure (via email or post) through to a complete WAP site that contains information on latest offers or interest rates, the MPP txt2 platform provides a complete service. Furthermore, txt2 mobile marketing allows an immediate and quantifiable measure of the success of your advertising – all from a simple SMS call-to-action.

Responses could include:-

• Txt2email / Txt2post – Send a text message to request latest info / brochure sent via email or post
• Txt2call – Customers can request a callback for queries or applications
• Txt2WAP - a complete WAP-based information site designed to your exact requirements including registration to receive further information
• Txt2buy – MPP can build a full WAP site where customers can view latest offers, and even complete an application direct from their phone

Please click here to see more information on our txt2 platform.

Each of the various response channels works as an extremely effective method of harvesting customer information. With this information, future marketing campaigns can be targeted directly at the customer via MPP’s range of powerful CRM tools. Information can be sent via email or SMS. 

So whether your intention is to increase brand awareness, harvest customer information or of course increase inbound leads, MPP have the experience and expertise to deliver the service.

Please contact us to learn more…