Mobile Marketing for the Leisure Industry

Leisure industry mobile marketing can be used to greatly increase both awareness, and, more importantly, the number of visitors you receive. Offline advertising is used extensively in this industry, but these methods often do not make the most of modern technology.  This basically means that there are several techniques that can ensure your advertising is as effective as possible, and mobile marketing can ensure that you receive an immediate, quantifiable measure of the success of your advertising – all from a simple SMS call-to-action.

Mobile phone marketing allows a potential customer to respond to your advertising wherever, and whenever, they may see the advert.  Your customer could be on a train, sat on the sofa, or indeed anywhere and they can interact directly with your brand.  MPP offers a broad range of mobile marketing techniques that can be used to great effect in the Leisure industry.  From sending a simple message to respond to a 2-for-1offer, through to a complete mobile internet site that allows the customer to purchase tickets direct from their phone, the MPP txt2 service provides all the functionality that you could require. 

Responses could include:-

• Txt2buy – MPP can build a full WAP site where customers can purchase tickets via mobile phone
• Txt2email / Txt2post – Send a text message to request latest event information, opening times, special offers
• Txt2call – Customers can request a callback for queries, ticket purchases, event information
• Txt2find – Send a text message to receive directions to the their closest site
• Txt2offer – Text to receive latest offers or discounts by SMS message
• Txt2win – Competitions can be run for seasonal promotions with SMS a method of entry
• Txt2vote – SMS for polling consumers opinions
• Txt2WAP - a complete WAP-based information site designed to your exact requirements

Please click here to view more information on our txt2 platform.

The flexibility of our platform means that any combination of the above can be used. For example, a ten-pin bowling alley may wish to run a SMS competition to encourage potential clients to get in touch.  Each entrant can then be given the option to sign up to email newsletters – all from the sending of a simple, single-word SMS message!  This is obviously a great method of harvesting customer information for future marketing campaigns.

MPP also provide powerful CRM tools that will allow you to send future information via SMS or email direct to the client base. This client information can be taken from a previous txt2 campaign, or from an existing database.

So whether your intention is to promote special offers, encourage off-peak visitors, or even directly sell tickets, MPP have the experience and expertise to deliver the service.

Please Contact Us to learn more...