Insurance Mobile Marketing

Insurance mobile marketing is being used significantly to greatly increase brand awareness. It allows an instant response to any offline advertising and not only can it ensure that the advertising is as effective as possible, but it also means you receive an immediate, quantifiable measure of the success of any given advert or campaign. This is all achieved from a simple SMS call-to-action (such as “text INSURE to 82540 to receive further information") that can be added to your advertising.

MPP’s range of commercial mobile services includes a complete WAP solution that will allow you to sell insurance premiums direct from a mobile phone. The consumer simply sends a text message and MPP respond with a link to a WAP site. This site then proceeds to ask all the required information from the consumer before passing a quote. The premium can then be purchased. This entire process can be handled through the mobile phone – your consumers can thus purchase premiums wherever they may be!

Mobile phone marketing allows a potential customer to respond to your advertising wherever, and whenever, they may see the advert. Your customer could be on a train, sat on the sofa, or indeed anywhere and they can interact directly with your brand. MPP offers a broad range of mobile marketing techniques that can be used to great effect in the Insurance industry. 

Responses could include:-

• Txt2insure – purchase complete insurance cover direct from the phone!
• Txt2email / Txt2post – Send a text message to request latest information, special offers, etc
• Txt2call – Customers can request a callback for queries, premium purchases, etc
• Txt2offer – Text to receive latest offers or discounts by SMS message
• Txt2win – Competitions can be run for seasonal promotions with SMS a method of entry – a great way to build up a potential client database
• Txt2WAP - a complete WAP-based information site designed to your exact requirements

Please click here to view more information on our txt2 platform.

MPP also provide powerful CRM tools that will allow you to send future information via SMS or email direct to the client base. This client information can be taken from a previous txt2 campaign, or from an existing database.

So whether your intention is to promote brand awareness, target potential customers, or even open up a new revenue stream by offering insurance premiums via mobile, MPP have the experience and expertise to deliver the service.

Please Contact Us to learn more...