Mobile Marketing for the NHS and Social Marketing

The National Health Service (NHS) and associated social enterprise organisations are often faced with a difficult task. That is to engage and interact with the public regarding issues related to health and social awareness. These are often related to issues that may be of a sensitive nature (such as sexual health) or to issues that a general member of the public might be hesitant to learn more about (such as to stop smoking).

Mobile marketing is a great way to allow the public to interact directly with any campaign advertising. It provides an instant response to the advertising and not only can it ensure that the advertising is as effective as possible, but it also means you receive an immediate, quantifiable measure of the success of any given advert or campaign. This is all achieved from a simple SMS call-to-action (such as “text SMOKEFREE to 82540 to receive further information") that can be added to your advertising.

Mobile phone marketing allows a member of the public to respond to your advertising wherever, and whenever, they may see the advert. They could be on a train, sat on the sofa, or indeed anywhere and they can interact directly with the current campaign. MPP offers a broad range of mobile marketing techniques that can be used to great effect for social marketing in the public health arena. 

Responses could include:-

• Txt2post – A simple SMS message can lead to an information pack or test kit being sent through the post
• Txt2mail – Similar to the example above, but the information is sent immediately via email
• Txt2call – Again, a simple SMS message can be sent to request a call back from your helpline
• Txt2WAP - a complete WAP-based information site designed to your exact requirements
• Txt2find – the member of the public can be sent the location of your organisation.  For example, find my nearest clinic or find my nearest blood donation site.

Please click here to view more information on our txt2 platform.

MPP already have considerable experience in providing solutions for social marketing campaigns. For example, MPP have been running a txt2post service for a radio advert to promote an NHS Chlamydia campaign. We have also been working closely with Lambeth Council to offer a service to raise awareness of the links between family conflict and youth homelessness. This includes two different calls-to-action meaning that interaction with the campaign is as simple as possible!

So whether the priority of your social marketing campaign is to increase awareness, deliver information or test packs, or simply to make interaction with the campaign as easy and (if required) anonymously as possible, MPP have the experience and expertise to deliver the service.

Please contact us to learn more about our range of SMS solutions...