Mobile Marketing for Councils & Local Government

Local councils and associated local government organisations can use mobile marketing to interact with more members of the public than previously possible. It can be used for many different reasons, from promoting local services such as community centres or sports facilities, through to supplying information on local health and social care. It can be used to ease the burden on phone lines meaning that information can be provided immediately – a single SMS message can even result in the sending of important documentation or the payment of a parking fine!

Mobile marketing is a great way to allow the public to interact directly with any campaign advertising or promotion. It provides an instant response and not only can it ensure that the advertising is as effective as possible, but it also means you receive an immediate, quantifiable measure of the success of any given advert or campaign. Furthermore, it gives you the chance to provide extensive information to any member of the public wherever, or whenever, it is required. The member of the public could be on a train, sat on the sofa, or indeed anywhere.

MPP offers a broad range of mobile marketing techniques that can be used to great effect for local council services. There is huge scope for local government organisations to use mobile phone technology to increase their offering to the public.

Responses could include:-

• Txt2info – a simple SMS response that can allow information to sent directly to a mobile phone. This could be of particular use for accessibility for the deaf
• Txt2mail – A simple SMS message can lead to an information pack or form being sent through the post
• Txt2post – Similar to the example above, but the information is sent immediately via email
• Txt2WAP - a complete WAP-based information site designed to the precise requirements of any local service

Please click here to view more information on our txt2 platform.

MPP already have considerable experience in providing solutions for local councils. For example, we have been working closely with Lambeth Council to offer a service to raise awareness of the links between family conflict and youth homelessness. This includes two different calls-to-action meaning that interaction with the campaign is as simple as possible!

So whether the priority is to give access to information, give access to certain services on the move or to simply to interact directly with the community, MPP have the experience and expertise to deliver the mobile phone services.

Please contact us to learn more about our range of SMS solutions...