Mobile Marketing with txt2

Mobile marketing is being used by more and more companies to interact with their customers. MPP provides a range of mobile marketing solutions that enable customer interaction to be more immediate and of course more profitable.

Your mobile marketing response data is handled securely and MPP provides easy access via a secure online management console. Your data is handled efficiently and quality and integrity is maintained.

txt2 mobile marketing makes it easy for consumers to access information about your brand. Indeed, brand interaction is equal to or higher than other channels. txt2 has a number of response mechanisms that include email, post, call back, digital publications and access to WAP service by providing consumers with a response channel of choice. With MPP mobile marketing, you give them what they want, when they want it.

txt2 mobile marketing provides a direct means for consumers to purchase product directly from advertising using WAP to collect credit/debit card payment information. MPP were the first to develop this txt2buy technology that provides an alternative to reverse bill SMS for mobile purchasing. This technology is currently being used to sell products as diverse as Insurance, TV shopping merchandise, CD’s/DVD’s and digital music downloads.

txt2 mobile marketing has been proven and refined over hundreds of thousands of consumer interactions, with clients from every major vertical sector. txt2 is a highly robust solution that you can trust to meet your marketing objectives and which can demonstrate a clear ROI.

MPP's experience in marketing mobile response and lead generation means that it understands the challenges and knows how to implement SMS response mechanisms. MPP work with companies to help devise the correct call-to-action that is right for their campaigns and advise on optimum choice of media.

MPP's clients are able to monitor the effectiveness of their campaigns in real time so they will know when consumers respond and which communications they respond to best.

MPP promise the following:

• The data gathered is 100% owned by you
• Data can be accessed by the you simply and easily
• Two pricing levels:
       Annual licence for unlimited usage
       Campaign licence offers cost effective alternative
• You brand will not be affected by a poor consumer experience

What is Mobile Marketing?

Mobile Marketing can refer to one of two categories of marketing. First, and relatively new, is meant to describe marketing on or with a mobile device, such as a mobile phone. Second, and a more traditional definition, is meant to describe marketing in a moving fashion - for example - technology road shows or moving billboards.

Marketing via SMS has expanded rapidly in Europe and Asia as a new channel to reach the consumer. SMS initially received negative media coverage in many parts of Europe for being a new form of spam as some advertisers purchased lists and sent unsolicited content to consumer's phones; however, as guidelines are put in place by the mobile operators, SMS has become the most popular branch of the Mobile Marketing industry with several 100 million advertising SMS sent out every month in Europe alone.

(Source: Wikipedia)