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txt2 SMS Response Channels

Your response data is handled securely and MPP provides easy access via a secure online management console. Your data is handled efficiently and maintains quality and integrity.

txt2 makes it easy for consumers to access information about your brand. Indeed, brand interaction is equal to or higher than other channels. txt2 has a number of response mechanisms that in include email, post, call back, digital publications and access to WAP service by providing consumers with a response channel of choice. You give them what they want, when they want it.

txt2 provides a direct means for consumers to purchase product directly from advertising using WAP to collect credit/debit card payment information. MPP were the first to develop this txt2buy technology that provides an alternative to reverse bill SMS for mobile purchasing. This technology is currently being used to sell products as diverse as Insurance, TV shopping merchandise, CD’s/DVD’s and digital music downloads.

txt2 has been proven and refined over hundreds of thousands of consumer interactions, with clients from every major vertical sector. txt2 is a highly robust solution that you can trust to meet your marketing objectives and which can demonstrate a clear ROI.

MPP's experience in marketing SMS response and lead generation means that it understands the challenges and know how to implement SMS response mechanisms. MPP work with companies to help devise the correct call-to-action that is right for their campaigns and advise on optimum choice of media.

MPP's clients are able to monitor the effectiveness of their campaigns in real time so they will know when consumers respond and which communications they respond to best.

MPP promise the following:

  • The data gathered is 100% owned by you
  • Data can be accessed by the you simply and easily
  • Two pricing levels:
         Annual licence for unlimited usage
         Campaign licence offers cost effective alternative
  • You brand will not be affected by a poor consumer experience

Automated Response Channels

txt2mail email responses can contain rich content such as audio and video streaming, digital publications or html

txt2post Postal fulfilment whereby a consumer need only supply their house number and postcode and the MPP system validates the address automatically (98.9% accurate)

txt2call Customers register interest in your products or services and request a call back at a convenient time

txt2quote Responds immediately via text and/or email with a consumer specific quotation from text information (can be used in conjunction with txt2buy to enable instant purchasing of your policy or products)

txt2bill SMS reverse bill purchasing for digital and mobile content such as ringtones, logos and music downloads

txt2win Use SMS to run competitions, entry can be paid for by reverse SMS billing

txt2vote Use SMS for polling consumers opinions

txt2register Consumer registration via text, email, web or WAP

txt2buy Secure credit/debit card purchasing via WAP and web for physical products, mobile and digital content

txt2find Locates your companies nearest facility to the consumer at that time using location based services

txt2ticket Secure mobile ticketing or discount vouchers via text

txt2insure Obtain quote and pay for insurance via WAP.

txt2pay Consumers can pay for membership to a site through their mobile phones.

txt2wap Consumers directed to WAP microsite (with content management system) for audio, video, info, pictures and more.

txt2donate Accept donations by credit, debit card or SMS using text call-to-action.


SMS Reponse Channels to Text Marketing

This list of response channels is by no means comprehensive. Any combination of the above response mechanics can be used to meet specific business requirements. Additionally, MPP can undertake bespoke development work if required.

> Tens of thousands of responses managed automatically via SMS
> 50% more consumers respond by SMS than a call center
> 60% of responses were handled outside of call centre hours
> 99% of all respondents address data was validated automatically

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    Call us now on +44 870 099 2118 or email sales@mppglobal.com
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