Mobile Marketing for Tourist Attractions
Tourist attraction mobile marketing can be used to greatly increase both awareness, and more importantly, footfall. Whether you are responsible for marketing a single tourist attraction, or a regional tourist board, the same priority applies. That is to ensure that the maximum number of people is made aware of the attraction(s) which inevitably leads to an increase in footfall. Tried and trusted marketing techniques are available that are heavily relied upon to attract visitors, however many of these techniques do not allow a member of the public to respond to your advertising wherever, and whenever, they may see your advert.
MPP offer a broad range of tourist attraction mobile marketing services that can allow your potential customers to interact with your brand at any time. From sending a simple message to respond to a 2-for-1 offer through to a complete WAP site that contains information on the attraction including opening times or specific times for special events, the MPP txt2 mobile marketing platform provides a complete service. Furthermore, txt2 allows an immediate and quantifiable measure of the success of your advertising – all from a simple SMS call-to-action (such as “text OFFER to 82540 to get 50% of ticket prices).
Responses could include:-
- Txt2buy – MPP can build a full WAP site where customers can purchase tickets via mobile phone
- Txt2email / Txt2post – Send a text message to request latest info / brochure sent via email or post
- Txt2call – Customers can request a callback for queries, ticket purchases, event information
- Txt2find – Send a text message to receive directions to the venue
- Txt2offer – Text to receive latest offers or discounts by SMS message
- Txt2win – Competitions can be run for seasonal promotions with SMS a method of entry
- Txt2vote – SMS for polling consumers opinions
- Txt2WAP - a complete WAP-based information site designed to your exact requirements
Please click here to view more information on our txt2 platform.
The flexibility of our platform means that any combination of the above can be used. For example, MPP have recently set up a service for the Blue Planet Aquarium that encourages the public to send in a quick SMS message to enter a draw to win free tickets. Each entrant receives a return message that invites them to send an email address to be kept updated on news from the Aquarium. This has proven to be a hugely successful way to harvest customer information for future campaigns!
MPP also provide powerful CRM tools that will allow you to send future information via SMS or email direct to the client base. This client information can be taken from a previous txt2 campaign, or from an existing database.
So whether your intention is to increase awareness, harvest customer information, increase footfall during off-peak times or even directly sell tickets, MPP have the experience and expertise to deliver the service.
Please Contact Us to learn more… |
