Mobile Marketing for Universities, Colleges and Schools

School, College and Univerity Mobile Marketing can be a powerful tool to generate interest and increase admissions. Direct communication with existing and potential students is a problem faced by many universities, colleges and schools. With the proportion of young adults owning mobile phones now reaching practically 100%, SMS messaging is a route of communication that can no longer be underestimated.

Increase Admissions

With competition between universities and colleges increasing greatly over recent years, many institutions are now expending larger marketing budgets to advertise current and future courses. MPP’s txt2 mobile marketing platform provides a wide range of SMS interaction channels that allows an instant and quantifiable response to external advertising. Placing a small call-to-action (such as “text UNI to 82540 to receive our current prospectus”) will result in potential students being able to respond directly wherever they may be.

MPP have had experience working with universities, specifically around Clearing. This is obviously a key time of the year for admissions as this is when students are looking to receive information on various universities as quickly as possible. The quickest response possible it to use a simple SMS message resulting in a digital prospectus being sent direct to the student via email.

The txt2 platform offers a wide range of SMS response channels, including:

• Txt2email / Txt2post – Send a text message to request latest info / prospectus sent via rich HTML email or post
• Txt2call – Students can request a callback for course queries, open-day information, information on the institution
• Txt2find – Send a text message to receive directions to the university/college/school
• Txt2win – Competitions can be run for seasonal promotions – an extremely powerful tool for harvesting a database
• Txt2WAP -  a complete WAP-based information site designed to your exact requirements

Please click here to view more information on our txt2 mobile marketing platform.

MPP also provide powerful CRM tools that will allow you to send future information via SMS or email direct to the client base.  This client information can be taken from a previous txt2 campaign, or from an existing database.

So whether your intention is to increase admissions, harvest student information, or interact directly with existing students, MPP have the experience and expertise to deliver the service.

Please Contact Us to learn more…