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People want to be entertained and more and more folks are
turning to movies to get this entertainment. While there is and
will always be a group of people who download movies and watch them
at home, there is still a steady stream of cinema-goers. There is
something about watching the latest blockbuster on the big screen
that still appeals to a large segment of the population across all
age groups. The trick to maintaining this interest in going to the
cinema to watch movies comes down to ease-of-use.
No one likes to or wants to stand in line waiting to purchase
theatre tickets. Even worse is standing in line only to find out
that the theatre is sold out. This is why there has been a recent
increase in the development of mobile eCommerce solutions for cinemas. In
fact recent numbers are highlighting that for some segments of the
population; there is a trend towards only purchasing movie tickets
with mobile devices.
Using mobile devices such as iPhones, BlackBerry phones, android
phones and tablets such as iPads - consumers are able to search
for, find and purchase tickets for movies. In fact with the latest
in mobile apps that are easily downloaded and installed onto mobile
phones, users can even read reviews, search for movie theatres, and
post their own feedback on the movie.
However, a review of some leading mobile movie ticket websites
reveal that consumers still do have concerns about the security of
their purchases, with many users still having questions about how
they can access their tickets. This is where it is important for
mobile app developers to have fully-integrated online payment
solutions. A typical user who has decided to purchase tickets with
their mobile phone wants to do it quickly and painlessly. This can
be done with proven and secure online payment solutions.
Perhaps the biggest barrier to entry in taking mobile movie
ticketing from a trend to a standard is in the delivery of tickets.
This is where the latest in movie ticket apps comes in - these apps
will have integrated bar codes or make use of QR codes - these
images are then scanned at the cinema box office. For some cinemas,
users can print their tickets at home and bring these to the
With the development of mobile apps that allow iPhone and smart
phone users to simply click a few links on a specially designed
mobile site and then present their mobile device showing the bar or
QR code - cinema-goers can get their tickets without ever standing
in line. Simultaneously taking advantage of the best in mobile
commerce and electronic billing technology.
The mobile eCommerce technology and payment
solutions used to provide this convenience to movie-goers is
proven. The question that remains is in getting wide-use from movie
fans. Pretty much everyone does have a mobile device that is
capable of using this technology but still numbers highlight that
only around 20 per cent of tickets are being sold via mobile
So is it increased advertising? Or perhaps special savings and
promotions attached with buying tickets online? Or maybe it simply
requires a reduction in sales kiosks at the cinema that will help
nudge consumers along to purchasing their tickets with mobile
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