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As predicted the first day of DCM Europe has been action-packed
with a fantastic turnout of industry leaders.all coming together to
discuss the latest strategies for monetising content via mobile
devices in particular.
The focus for this first day of learning and networking was
• How to harness social media to target and connect
with your audience?
• How to create and build discoverable, relevant and
personalised apps to enhance content?
• How mobile presents an opportunity for companies
seeking to monetise their content across multi-platform
What is particularly interesting for us is developing strategies
that allow media and entertainment companies to have a single eCommerce
monetisation strategy and process that allows for a global
Key to the agenda on the first day, being the Mobile Summit is
how companies are seeking to utilise the mobile device for both
monetising content and also as a viable payment device for
purchases through contactless payments.
Lopez-Valcarcel from Pearson lead a fantastic session on how
the mobile platform offers a great opportunity as an education tool
but also how teenagers are a captive Marketing audience via mobile
with many of them sleeping with their devices next to their
Steve Wing from
Guardian News & Media followed up with a very current session
aimed at the publishing sector about how changing user passions
need to be considered when formulating a mobile strategy.
Interesting stats from this session include the fact that 75% of
consumers don't leave home without their mobile, and 28% having
made a purchase via their mobile. Startling was also the statistic
that in the US 98million people multi-task on mobile whilst
After lunch a session of particular interest was around how the
mobile device can be used to enhance business models and to
increase ROI for companies.
What comes out most from the day is the level of agreement and
understanding that formulating strategies for content monetisation
in the current market with continual developments in terms of how
different communications channels are being converged, it is
critical to place mobile and other new devices at the heart of such
Looking Ahead to Wednesday January 18
The main conference of DCM Europe starts tomorrow and amongst
the many panels and discussions we'll be attending, of special
importance is MPP Global Solutions' very own CEO Paul Johnson with
his session discussing: The Importance of a Single Customer View in
a Multi-Platform Environment. Check back tomorrow for more details
and highlights of the conference.
We of course would like your feedback on what we're learning
during this conference - don't hesitate to email us or send us a
Tweet to our Twitter
account. To get the latest from the conference floor, follow
the #dcmeu hashtag.
+1 212 901 3795
Contact us today to learn more about eCommerce payment
gateways and solutions can work for you.
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