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This past Christmas saw a definite rise in the giving and
receiving of digital and mobile devices. You're likely to know
someone who received a new iPad or other tablet, an eReader, iPhone
or smart phone. We all know that the world has gone mobile and now
that technology such as tablets and eReaders have gone beyond early
adopters into general use, there is an entirely new segment of
people who are learning about digital media.
With an estimated 1.3 million eReaders and 640,000 tablets sold
in the UK alone over the holiday period, there are a lot more new
digital subscribers out there. Along with increased load and
traffic on electronic billing infrastructures, we are also seeing a
lot of new users trying to get comfortable with online payment and electronic
Beyond the impacts these new customers and subscribers have on
digital media websites, it is a good time to think about what will
help these new users and customers get comfortable with their
The customer really must come first. This means that media and
entertainment providers must be ready to support their new market
base. Clunky online payment solutions will not and do not
work with these new users.
Consumers out there with the new iPads, Kindles and iPhones
really want their content and they want it now. But they don't want
the purchasing and downloading of this content to be stressful,
confusing, or time-consuming. This means providers need to really
take a look at their online payment solutions and ensure that they
• User friendly
• Secure and safe
• A seamless and integral part of the customer
In this competitive age, digital content providers cannot assume
that customers and clients will be willing to struggle through
cumbersome online payment systems to get the content and
entertainment they want. To put it simply, if the payment
solution is confusing - the customer will simply turn to the
competitor magazine or competitor Internet pay-TV service.
Just as these new customers are getting comfortable with their
new digital and mobile devices and learning about apps,
downloading, subscribing, and pay-per-use options - providers need
to learn about their clients and ensure that client needs come
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gateways and solutions can work for you.
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