Private: Chief Marketing Officer

Warrington, UK

The strategic goal of this role is to develop, implement and manage the global marketing strategy to support the Go-To-Market plan and deliver against all key strategic and operational objectives that drive brand recognition, lead generation and Contracted Annual Recurring Revenue (CARR) targets.

This is an opportunity for you to work in an established and growing organisation who will give you the opportunity to develop your career.

Key Objectives & Responsibilities

  • Implement a full-scale lead to revenue marketing (L2RM) function to support lead generation, lead nurturing and account-based marketing objectives
  • Implement and manage a global key messaging framework that supports each key region as well as each target sector within the regions
  • Take ownership of the content development roadmap to ensure that it supports the L2RM and key messaging strategies
  • Build, enhance, develop and protect the MPP Global and eSuite brands
  • Develop, implement and manage a global Analyst Relations strategy
  • Develop, implement and manage a global PR and communications strategy, including internal communications
  • Develop, implement and maintain a comprehensive competitor landscape analysis and benchmark each eSuite module against its competitors
  • Develop and implement all necessary controls to ensure that the company remain compliant with relevant data privacy regulations e.g. GDPR
  • Develop, implement and manage a full channel partnership program alongside all partner marketing initiatives to support the program
  • Contribute to the Product Portfolio Management program to drive product development that will support key market positioning and differentiation initiatives
  • Implement and manage a reporting framework that provides the executive team with insight into the ROI on each marketing initiative/campaign
  • Implement and manage a marketing insight function that aims to provide the business and, more specifically, sales teams with meaningful insight into marketing data and statistics that will assist them in achieving their objectives
  • Develop full-scale marketing campaign strategies that will leverage MPP Global’s key value propositions
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