Content Marketing Manager

Warrington, UK

As the Content Marketing Manager, you will be responsible for improving the velocity of prospects through the sales pipeline via a variety of quality content and maximising the opportunity of advocacy content from clients.

This is an opportunity for you to work in an established and growing organisation who will give you the opportunity to develop your career.

Key Objectives

  • Identify content opportunities and how they apply to the overall strategy
  • Understand and own the content process end to end, from development through to deployment
  • Act as the content representative of the Commercial team
  • Perform the role of a journalist around the business in order to extract the required breadth and depth of content
  • Work with external parties, such as industry analysts and PR agencies

Responsibilities

  • Collaborate on the company’s content strategy and undertake the work required to meet those objectives
  • Liaise and drive key stakeholders across the business in order to extract the relevant content required to develop the copy
  • Own and develop the editorial calendar, ensuring it serves the entire content funnel
  • Edit, proof-read and improve content, as well as looking at ways to repurpose existing content
  • Working in conjunction with a PR agency, share content through various channels to ensure a strong presence

Profile

  • Proven experience in a content marketing role
  • Strategic, commercially aware and creative mind set
  • Excellent written and oral communication skills
  • Confident in dealing with a range of stakeholders; colleagues, bloggers, journalists, editors and other external parties
  • Understanding of writing SEO optimised content
  • Ability to analyse and present content and applicable performance metrics
  • Experience of using CMS systems, preferably WordPress
  • Impeccable attention to detail and proof reading skills
  • Educated to degree level or similar
  • A relevant Professional Diploma would be advantageous
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