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Posts By: MPP Global

Posted by MPP Global on Thursday, 30 January 2014

How to Turn Website Readers into Paid Subscribers

Some media companies were sceptical about the feasibility of introducing online paywalls at first, but the demise of print revenues meant publications had no choice but to change their strategy. We have...

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Posted by MPP Global on Tuesday, 28 January 2014

How can Publishers Use Big Data Effectively?

The term ‘big data’ was something of a buzzword in 2013 and the concept continues to cause confusion among company executives. Due to this lack of understanding, it seems the...

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Posted by MPP Global on Monday, 27 January 2014

How is the North European Publishing Market Changing?

The consumerization of technology has triggered a dramatic sea change in the Northern European publishing market. Print revenues are falling and people are increasingly using tablets and smartphones to read articles online....

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Posted by MPP Global on Monday, 27 January 2014

VOD Providers Say Monetization is Biggest Challenge of 2014

Video-On-Demand (VOD) providers and broadcasters believe the monetization of digital media is the biggest challenge facing their business in 2014. MPP Global – a leading provider of CRM and eCommerce solutions to the media...

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Posted by MPP Global on Monday, 27 January 2014

MPP Global & Evolok at Dagsvara 2014: Harnessing the Power of Digital Content Monetization

Dagsvara 2014 in Stockholm is fast approaching and MPP Global and Evolok will be in attendance at DagsVara 2014 on February 5 and 6, where we will join industry professionals in...

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