Posts By: MPP Global

Posted by MPP Global on Monday, 26 February 2018

Preparing for GDPR: 10 Steps to Take Now for Subscription Companies

There are now fewer than 3 months before the EU General Data Protection Regulation (GDPR) comes into effect on 25 May. Failure to comply can result in fines of up to €20m or 4% of...

Posted by MPP Global on Wednesday, 07 February 2018

Subscriptions Offer Soccer Clubs Another Pre-Season Opportunity

The days when pre-season was simply a time for football clubs to work on their players’ fitness and tactics ahead of the big kick-off are long gone. Even as far...

Posted by MPP Global on Friday, 02 February 2018

Beat the Burden of GDPR: Reducing the Obligations for Data Controllers

The General Data Protection Regulation (GDPR) is to replace the 1995 EU directive on data protection, with all ‘Data Controllers’ requiring a legal basis to process data by 25th May...

Posted by MPP Global on Wednesday, 24 January 2018

Google and Facebook Put Ad Revenue on Life Support – GDPR May Kill It Off.

Google and Facebook have put the ad game on life support. The duopoly controls 60% of a market worth $83bn in the U.S. and $25bn across Europe. Together, they swallow...

Posted by MPP Global on Wednesday, 06 December 2017

The Heavy Burden of Security & Compliance and 5 Digital Strategy Tips to Consider

In today’s digital world, we hear a lot about personalization, optimization and customer experience. These are the marketing benchmarks that digital businesses aim high for to continue engaging, acquiring and...

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