DCM Europe Day Three Highlights
The final day of DCM Europe 2012 lived up to its expectations with some excellent sessions focused on how to deliver content to customers when and where they want it. This is of course is tied closely to mobiles, tablets and the continued growth in sCommerce and the focus of online gaming delivery through social media channels.
During the morning session was a very insightful discussion around the growth of VOD. Led by contacts at Studio Hamburg and InOut TV the session demonstrated the position that content on demand has within the media and entertainment sectors. Todd Kurie of MyCube rightly pointed out that content competition and the battle of the living room is fierce with a staggering 250 million distinct websites online, 150 million blogs, and 600 Facebook profiles. Every day there are 300 million tweets, 250 million photos are uploaded to Facebook, and every day eight years’ worth of content is uploaded to YouTube. With that level of competition content discovery is critical to ensuring success. Charles Muirhead of Rightster echoed our own CEO, Paul Johnson’s presentation from yesterday by stressing the importance of a multi-screen strategy to ensure consumers discover the content swiftly.
Nicholas Lovell from Gamesbrief led a particular highlight in the afternoon with his presentation around ‘How can free to play be applied to online business?’. With previous discussions around how games digital delivery came be very time consuming and how the future should be placed on free trials and demos, Nicholas echoed these sentiments by emphasising the success of free games particularly through social media platforms. However, he built upon this statement to advise granular pricing to ensure the longer a gamer plays a game the more they pay, ensuring long term revenues are generated from the real supporters of the digital content.
Our Final Thoughts on DCM Europe
The last three days have really demonstrated that there is a real focus on the growth and continued commitment to embracing new technologies and strategies to driving digital content monetisation. There is tremendous growth in digital media and entertainment – the challenges as we’ve mentioned lie with generating revenue streams and still ensuring that consumer are connected and informed. Key messages delivered over the three days is ensuring distribution channels are tied together, that companies shouldn’t be afraid to chase revenue and that monetisation strategies should be applied effectively for the objectives the content owner is trying to achieve. How well the industry leaders in our sector achieve these objectives should prove interesting watching in the future. MPP Global are well placed to enable companies to effectively drive revenues through our eCommerce payment solutions.
We hope you enjoyed our take on the hot topics discussed at DCM Europe, please don’t hesitate to contact us to discuss your monetisation strategies and how MPP Globalcan help you to achieve your business objectives. Of course, keep following us on Twitter to stay up-to-date with our latest news and blog posts.