GDPR: What Does it Mean for Publishers?

Ana Lobb Posted by Ana Lobb on Wednesday, 20 September 2017

In less than a year, the European Union’s General Data Protection Regulation (GDPR) will come into force. With it, we will see the most sweeping changes to data protection in the past 20 years.

Every organisation that does business in the EU, or handles information on EU citizens, will be affected.

Companies can be fined as much as 4% of global revenues, up to €20 million, for breaching the regulations.

The guidelines are stringent, and most conscious professionals in publishing accept the fact that GDPR will change the way they do business. Yet, in a survey of privacy professionals in May 2017, a majority (61%) had not yet begun implementing their GDPR readiness plans. Most (69%), felt they lacked the correct policies and processes to be compliant with GDPR. Almost two-thirds (63%) of respondents also felt they had a shortfall in the expertise necessary to understand the regulations.

Most tellingly, well over half (55%) of organisations required new technology to even begin dealing with the implications of GDPR.

The EU’s guidance on GDPR amounts to 91,000 words and is still being digested by many. We at MPP Global have been hard at work deciphering its implications for publishers.

Encumbered by legacy print-focused architecture, publishers have the rare opportunity and undeniable business case to take stock of their systems and processes.

At the WAN-IFRA Expo in Berlin (October 10 – 12), speak with an expert on what GDPR means for your customer acquisition and revenue streams.

Julian Morelis, CCO at MPP Global, will be on hand to share knowledge and guidance on how you can prepare your business to best drive print and digital revenue without falling foul of GDPR.


Meet us at WAN-IFRA 2017

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