Monetising Digital Content
At the recent Digital Content Monetisation Europe 2011 event in London the leading players in the media, entertainment and leisure industries showcased their visions of how to capitalise on the explosion in convergent media.
How to do this was the subject of much debate – but one thing that everyone appeared to agree on was that the opportunities have never been greater.
The music industry leads the way, but now more and more companies across the whole media sector are pressing ahead with strategies to monetise digital content across all platforms.
All very different companies, but with one common goal for 2011 – to optimise the monetisation of content across their businesses.