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Posts Tagged: paid content strategy

Posted by Julian Morelis on Wednesday, 02 September 2015

The Power of Community: Advantages of Joining Up Paid Content and Social Media Strategies

Digital has forever changed the content industry. While organisations look to embrace paid digital content strategies, there is one key area which also needs considering. Social media networks are growing...

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Posted by MPP Global on Thursday, 04 December 2014

Surging Online Content & OTT Numbers in the TV Industry

For generations of viewers, television was a passive, watch-what-was-scheduled activity centred on a single living room screen. But times-and consumers-have changed. Today’s ubiquitous Internet access on PCs, tablets, mobile devices,...

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Posted by MPP Global on Friday, 19 September 2014

What Did We Learn from IBC 2014?

IBC – the International Broadcasting Convention – wrapped up this week after an exciting few days of talks, exhibits and workshops in Amsterdam. MPP Global were there and learned a...

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Posted by MPP Global on Friday, 19 September 2014

Another Brick in the Paywall: MPP Global Talks Paid Content Strategies at World Publishing Expo

MPP Global, the leading provider of CRM and eCommerce solutions to the world’s most powerful media and entertainment companies, is heading to the WAN-IFRA World Publishing Expo in Amsterdam this...

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Posted by MPP Global on Sunday, 20 July 2014

MPP Global Publishing Poll: Converting Readers Into Subscribers is Key Priority

Turning newspaper readers into loyal subscribers is one of the major challenges facing publishers in the digital paid content market. This was the key finding of new research carried out...

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