Video Streaming And Social Media Optimization

MPP Global Posted by MPP Global on Monday, 03 May 2010

At MPP Global we offer a wide range of eCommerce solutions, designed to help your business run more effectively. Streaming media is one of the most effective ways to increase traffic to your site, because it works in two ways.

Firstly, it gives your eCommerce site a slick and professional image, streamlining the pages and making your product easier for the client to comprehend. A three minute video download is far less tiring and time-consuming to digest than 2000 words of text.

Secondly, it can provide you with an endless supply of inbound links, if your video goes “live” on a social media site. Social media covers a wide range of angles, from news sites like Digg, to social networking sites like MySpace and YouTube. Hulu, a newcomer in 2009, is another contender, although it mainly streams news items and TV shows.

YouTube streaming videos are a fact of life in eCommerce, and very easy to post. Short, clip-length videos rule the internet, and are the ideal way to post news about your product. While most people baulk at a 30 minute “docu-mercial”, they are usually prepared to sit through three minutes or so of video, even if it turns out to be a waste of time.

Many web company proprietors garnering towards the older population ignore the value of video streaming on social media sites, thinking they only appeal to the younger age group. However, a Nielsen survey carried out in 2009 showed that the fastest-growing demographic for video streaming services were the 35 – 49 year age group.