Chelsea Video Highlights Direct to Your Email Inbox

Posted by MPP Global on Thursday, 02 September 2004

Chelsea fans can now get goals and highlights delivered direct to their email inbox after every Premiership and Champions League game, beginning with the table topping clash against Arsenal on Saturday 21st February.

Chelsea fans will be able to subscribe to the service or request individual match clips by simply sending a text message or using a micropayment solution, CFC credits provided by MPP Global, on the Club’s official site www.chelseafc.com.

By including their email address in a text message, supporters can request match highlights to be sent to their inbox in seconds whilst at the game, at home or even on the move. For each clip they will receive a text message confirming highlights have been sent to their inbox and that their mobile phone bill will be charged.

Alternatively, fans around the world can use CFC credits, the MPP Global micropayment solution Chelsea uses to generate revenue from premium web and mobile content. Fans can purchase credits by credit or debit card, a premium rate phone-line or SMS message and redeem them for a range of services including highlights, commentary, ringtones and Webmail accounts.

Chelsea’s large database of fans will be emailed with free video tease clips showing 10-seconds of highlights and inviting them to view the rest using CFC credits.

MPP Global haspartnered with Lawton eMarketing to provide their Video Email service, Trailermail. Trailermail streams the video clip once the email is opened in the inbox or in web-based email accounts. Trailermail has been successfully used by leading record label BMG, gaming giant Nintendo, Sony Playstation and Electronic Arts, the world’s biggest games manufacturer.

Head of Chelsea Digital Media, Chris Tate said: ‘This service gives fans the chance to have premium content delivered straight to them as soon as it’s available. This compliments Chelsea TV Online, by introducing premium content to a new audience who want the convenience of requesting a clip by text and it arriving instantly in their inbox.’

MPP Global’s Sales and Marketing Director, Paul Johnson, said: ‘This is another example of how we can generate revenue for our clients from their premium content. It can be purchased with a text or credits seconds after the final whistle.’

MPP Global will launch further services for other Premiership Clubs and sports rights holders in the next few weeks.

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