Digital Monetisation Leader MPP Global Announces Latin American Operation
MPP Global has announced an expansion into South America to tap into the thriving global digital content market that is projected to grow to $42bn by 2015.
Globally, Latin America is the leading region in internet usage growth, with an increase of over 10% in March 2013, when compared with the corresponding period in 2012. The Latin American region is expected to rank in fifth place in B2C eCommerce sales this year, but by 2017 it is forecasted to rise to fourth place in total sales, passing Central and Eastern Europe in terms of market share.
Based out of new offices in Santiago, Chile, MPP Global will be able to provide both pre and post-sales support, leveraging their best in class CRM, eCommerce and Payment services to its customers and partners in Brazil, Argentina, Mexico and throughout Latin America.
“The online environment in Latin America is changing rapidly and the infrastructure for high-speed Internet access is expanding,” comments Billy D. Aldea-Martinez, VP Latin America who joins MPP Global to spearhead the regional expansion.
He added: “Young, tech-savvy native internet users now have a high propensity to pay for premium content delivered across multiple devices with a single sign-on. Older adults also want instant access to news and entertainment content.”
Mr Aldea-Martinez brings to MPP Global many years of extensive and diverse digital monetisation experience in Australia and US, as well as markets throughout Latin America. As the VP Sales for Latin America, Mr Martinez will work with our current Latin America clients and will continue to develop MPP Global’s client base in the region.
MPP Global’s Latin America team will partner closely with media businesses, partners and agencies throughout the territory to enable them to capitalise on the significant opportunities this brings.
The launch of operations in Latin America further demonstrates MPP Global’s ongoing commitment to expanding its international business, and developing the digital content monetisation market in new regions around the world. This venture builds on the progress MPP Global has already made with the launch of operations in the US and Asia-Pacific.