Leading UK Publishers Turn to MPP Global to Monetise Digital Content
With the much-anticipated release of the April ABC newspaper rankings, MPP Global is top of mind with the UK’s leading publishers. MPP Global clients make up a full 50% of the list’s elite performers.
Providing Customer Relationship Management, eCommerce and payment solutions to the media and entertainment sectors, MPP Global’s continuing innovations and developments make it the clear leader in the highly competitive marketplace of content monetisation.
Industry insiders have been increasingly vocal in recent months and ABC numbers echo the reality that paywall technology is the future of the newspaper industry and that future is now.
The Daily Mail, having recently introduced its progressive MailPlus interactive tablet edition is providing all the content found in the Daily Mail newspaper whilst adding bonus content, free daily online magazines and a wide array of interactive features. MPP Global is thrilled to be supporting dmg media with our award-winning eSuite platform including the popular ePayment and eManager modules.
CEO of MPP Global, Paul Johnson said, “We, of course, couldn’t be happier with our growing relationships with the UK’s leading newspapers. That these publishers are in the upper tier of their industry is a point of pride for MPP Global. To help bridge the gap from scepticism to realism with leading publishers has been very rewarding. The constant development of our innovative eCommerce solutions has enabled unlimited application of digital content monetisation techniques. We now focus on the business of helping our partners refine, understand and maximize their returns, eager for what the future holds for the publishing industry.”