McFly Official WAP Site Launched By Universal Music And MPP Global
Universal Music and MPP Global have today launched the UK’s first official artist WAP site for Island Records Group artists McFly. The WAP site is an extension of the Official McFly website (www.mcflyofficial.com) which is currently the most popular artist website for UK users (Source: Hitwise). McFly fans can access the Official WAP site anytime, anywhere to find out all the latest exclusive McFly news, tour dates and release information, use WAP Chat to talk to other fans and purchase the latest official ringtones and wallpapers all from their mobile phones.
Registration to the services couldn’t be simpler, fans simply text WAP MCFLY to 82540. The service will respond with a personalised welcome text message which automatically loads the McFly WAP site on their handset. The fan is also assigned a personalised PIN, enabling them to purchase products on the site without breaking their WAP session. All Billing is through their phone by Premium Rate SMS so there is no need to use a credit card or costly IVR lines.
The service is built on MPP Global’s mobile content management system which removes the headaches associated with publishing mobile content to a plethora of mobile devices. The service automatically optimises the display of pictures and text on the site for any handset. All hosting, delivery and content management is carried out by MPP Global. The service also manages billing of all services, including ringtones, wallpapers and access to the WAP Chat service on a subscription basis, using its micropayment product MicroFusion.
McFly are one of the biggest pop bands in the UK in 2004. They have released three huge hit singles so far “Five Colours In Her Hair” (No 1), “Obviously” (No 1) and “That Girl” (No 3). Their album Room On The 3rd Floor which debuted at the Number 1 slot when released in July has sold over 300,000 copies so far and earned the band a place in the Guinness Book Of Records as the youngest band ever to debut at Number 1 in the UK, a record previously held by The Beatles. The band are currently on their first sell-out headline tour of the UK.
Paul Johnson, MPP Global’s Joint-MD says, “We’re absolutely delighted to have won this deal with Universal. The functionality of the service, its usability, look and feel combine to produce a tremendous result. We can’t wait to roll the service out to other artists within the Universal portfolio.”
Rob Wells, Divisional Director – New Media at Universal Music UK says “The thinking behind the Official McFly WAP service is obvious, a 24hr portable window onto the activities of one the UK’s most popular acts is not rocket science. What makes it more interesting is that the service is handset and operator agnostic and enables the rights owner direct communication and transaction with a fanbase.”
Jason Iley, General Manager of Island Records Group says: “The McFly WAP site is a yet another example of Island investing in cutting edge technology in order to develop the relationship between our artists and their fans.
Notes to Editors
Island Records Group
Island Records Group is one of the three main pop labels of Universal Music (UK) Ltd. Universal Music (UK) is a division of Universal Music Group; the world’s leading music company with wholly owned record operations or licensees in 63 countries around the world. Universal Music Group is a unit of Vivendi Universal, a global media and communications company.