Megabowl Gets Texting

MPP Global Posted by MPP Global on Thursday, 15 April 2004

MPP Global has joined together with Megabowl to develop a new exclusive texting service for its customers. Bowling enthusiasts will now be able to receive great offers from the Parrswood bowling alley via their mobile phones.

Customers who fill out their mobile contact details when they visit ParrswoodMegabowl or text ‘TXTCLUBPARRS’ to 82540 from their mobile phones can now receive exclusive offers via sms which they won’t get anywhere else. Offers will vary from free shoe hire; buy one get one free deals, to special family or student discounts. All that the customer needs to do to redeem these exclusive offers is to show the text at the counter as they enter ParrswoodMegabowl.

Manchester-based MPP Global, the web-to-mobile solutions provider, manage the database of subscribers, customer segmentation and SMS delivery, whilst the text messages are composed and sent by Megabowl staff using MPP Global’s SMS platform. Subscribers are then sent great deals by text, without being charged. All that the customer needs to do is come in and enjoy the benefits these deals will offer.

Brent Hope, manager at the Megabowl in Didsbury has been overwhelmed by the response from its customers. “Customers are really eager in getting involved with this new texting service. It is an effective way to market offers to our customers, we are adding customer value through their mobile phones.”

Paul Johnson, Joint Managing Director of MPP Global comments,”This mobile service brings added value to Megabowl and its customers, the subscribers will learn of these great offers free of charge and Megabowl will achieve more visits and loyalty from its customers. Mobile promotions are an increasingly effective method of promotion in the leisure sector.”

So far only the Parrswood site delivers this unique service to its customers. The Megabowl at Pilsworth in Bury and Grand Central in Stockport are also keen to jump on the bandwagon and offer their customers similar offers via SMS.