MPP Global and Dynamic Yield Partner to Automate Personalised Customer Experiences

MPP Global Posted by MPP Global on Thursday, 01 February 2018

MPP Global, the world’s smartest subscription platform, and Dynamic Yield, the world’s first personalisation technology stack, today announced a partnership to help clients automate individualised experiences that maximise customer lifetime value.

The marriage of MPP Global’s eSuite platform and Dynamic Yield’s machine learning powered personalisation engine will provide media and retail companies with a personalised and tailored subscription marketing and management solution that integrates seamlessly.

MPP Global works with well-known media entities like Daily Mail Group and McClatchy to utilise a variety of business models that appeal to its consumers. eSuite users are currently able to manually deploy and test rule-based offerings based on target audience’s behaviours to effectively market to potential subscribers. Dynamic Yield has deep expertise in offering individualised experiences across platforms, working with top brands like Sephora, Urban Outfitters, Stitchfix and Hallmark Channel. The company’s artificial intelligence (AI) capabilities are able to automate the customised, rule-based offerings within eSuite to offer the subscription package that makes the most sense for an individual consumer.

“In a world where today’s customers demand smarter engagement from brands, it’s critical to evolve the omni-channel customer acquisition strategy,” said Paul Johnson, CEO of MPP Global. “With the success of companies adopting the subscription business model, organisations are redefining the online transaction experience. We’re incredibly excited to partner with Dynamic Yield to offer organisations revolutionary personalisation and targeting capabilities to serve a new generation of subscribers and maximise customer lifetime value.”

By personalising the way consumers can transact with brands to better meet their needs, the companies will create an end-to-end subscription ecosystem. Subscription-based companies can target customers in more personalised ways — giving consumers what they want and when they want it across their entire customer journey. More personalised offerings will optimise engagement, drive conversions and increase retention.

“Deploying personalisation at scale is the key to engaging and monetising digital audiences in media and retail,” said Charles Brun, Director of Channels at Dynamic Yield. “We’re excited to combine Dynamic Yield’s personalisation stack with MPP Global’s superior subscription technology to craft truly individualised experiences throughout the customer journey.”