MPP Global Exhibiting at World Publishing Expo 2015

Posted by MPP Global on Monday, 15 June 2015

MPP Global will be exhibiting once again at the World Publishing Expo, taking place in Hamburg from 5 – 7 October at Hamburg Messe und Conges GmbH.

You’ll find us at stand 1.203 in Hall A1 where our digital publishing specialists will be demonstrating eSuite, the only fully integrated cloud Identity Management, CRM and eCommerce platform for the media and entertainment industry.

With traditional business models in a state of transformation, more and more media companies are moving from just selling physical products, packages and separate ‘all-you-can-eat’ digital subscriptions to unbundling content and combinations of digital and physical bundles with various paywall solutions, including metered paywalls, freemium and hybrid paid content initiatives.

We will be on hand to demonstrate our latest Metering and Entitlements module, which enables consumers to enjoy free access to digital content for a specific period of time or to specific content areas before requesting the consumer to register or subscribe.

The highly scalable metering technology offers:

• Flexible functionality which features entitlement management for controlling consumer access to website and application content.
• Intelligence to understand the behaviours and traffic patterns of anonymous website visitors right through to loyal paying and repeat customers.
• User profiling including content, devices, popular pages and geo-location behaviour.
• Compelling incentives to motivate anonymous visitors to become paying customers.

We’ll be showcasing our client’s excellent content monetisation solutions, from the likes of the Daily Mail, Local Media Group, The Irish Times and Amaury Group.

Stay tuned to find out details of our exciting, exclusive competition taking place at the Expo. Follow us on Twitter @mppglobal to keep up to date…

We hope to see you in Hamburg in October!

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