MPP Global Launches “BLACK CATS TXT” With Sunderland Football Club

MPP Global Posted by MPP Global on Saturday, 01 June 2002

Sunderland Association Football Club (SAFC), has teamed up with MPP Global to beam all the latest club and team news direct to fans mobile phones. Using MPP Global’s innovative SMS Content Delivery Platform, SAFC is able to compose and send SMS text messages to their fans wherever they may be in the world. The platform is able to generate both online and offline revenue; via the sale of Service Credits, which are redeemed each time an alert is received, and subscription via premium rate interactive phone calls. Other services include the sale of SAFC branded ringtones and logos for personalising mobile phones.

Sunderland fans all over the world will be even more in touch with the mighty Quinn and friends. The service will allow fans to be sent text messages of team and transfer news; goals as they happen; scores and scorers. They will be the talk of the town with an attractive ‘Super Kev’, ‘NUFC 1-2 SAFC’ or ‘McAteer’ operator logo on their mobile phone. If that isn’t cool enough then just imagine relaxing with friends when the phone rings; no tedious ‘ring ring’, but the booming tune of ‘Niall Quinn’s Disco Pants’ or, for the more cultured, SAFC’s club anthem ‘Dance of the Knights’ by Prokofiev.

Fans making their way to the Stadium of Light will get the team news before anyone else. For those Sunderland fans that can’t make it to the game, it will be like being there at 2.55 pm on match day – with the smell of Bovril in their nostrils. The service even has an auto-update feature that will automatically purchase additional service credits when fans are running low – so that they never miss a vital snippet of club news.

Kevin Beales, New Media Manager at said, “The really good thing about MPP Global’s SMS Content Delivery Platform is the ease by which we can set up and modify SMS categories and how simple it is to use. Nick Alexander, the club journalist, is busy and hasn’t time to learn new tools. With the MPP Global system it is really easy to compose messages and send them to the right subscribers at the right time. We know each time we do that the fan is happy and additional revenue is generated for the Club using MPP Global’s electronic wallet and micro-payment technology. We even have total control over the SMS categories we want to set-up and the pricing of each.”

Paul Johnson, Business Development Director at MPP Global commented, “This is a dream come true for every Black Cat fan. Regardless of mobile network operator or country of residence, Sunderland fans can pick up the latest Peter Reid gem 5 minutes after the final whistle or be the first to know when Kevin Phillips scores yet another goal.”