MPP Global Launches Next-Generation Cloud Identity, CRM & eCommerce Platform for Print, Broadcast, & New Media Businesses
Major Enhancements to eSuite Provide Media Organisations With a Flexible, End-to-End Platform for Content Monetisation
MPP Global today announced significant enhancements to eSuite, the company’s cloud platform for content monetisation. The next generation of eSuite provides print, broadcast, and new media organisations with a fully integrated, end-to-end cloud Identity Management, CRM, and eCommerce platform that is flexible and robust.
Using eSuite, media organisations can quickly adapt to the ever-evolving media and entertainment landscape and monetise content, such as magazines, newspapers, and television offerings, across all platforms.
“Rebranding our eSuite platform into an end-to-end, modular solution more accurately reflects who MPP Global is and what we deliver: a one-stop shop for managing paid content services,” said Paul Johnson, Founder and CEO of MPP Global. “By adopting a modular approach to eSuite, we enable clients to pick and choose which feature-rich services they need, putting MPP Global in a position to meet the complex needs of any media organisation, whether they’re launching a new OTT service or a paywall solution.”
At the heart of eSuite are a wide range of industry-proven modules: Metering & Entitlements; Identity Management & CRM; eCommerce & Billing; Marketing & Promotions; and Analytics & Reporting. Through eSuite, media organisations can power the entire customer journey, from tracking anonymous users, collecting profile information, and offering single sign-on services to supporting a range of business models in order to monetise digital and retail content.
Harnessing a single, end-to-end platform like eSuite, in contrast to sourcing the same services from multiple vendors, media organisations can achieve their digital strategies more quickly and at lower cost.
eSuite, a ‘Platform-as-a-Service’ solution is completely scalable and provides all the necessary functionality out-of-the-box. eSuite can be seamlessly and securely integrated with existing third-party platforms, speeding up deployments. Hosted in the cloud, eSuite offers unlimited resources at a fraction of the cost of traditional platforms, maximising operational efficiencies and delivering significant cost savings to media organisations, which enables them to gain a competitive edge in the marketplace.
Johnson concludes: “eSuite has been successfully helping media organisations for more than a decade, yet these latest enhancements lay the foundation for an exciting new phase, one that is designed to bring the company additional success stories throughout 2015 and beyond.”
MPP Global has over 15 years of experience working with large media organisations, including Sky and The Daily Mail, helping them to embrace convergence, mitigate risk, and realise their strategic roadmaps to succeed in the digital world.
To coincide with the enhancements made to eSuite, MPP Global recently launched a new website that is designed to communicate the company’s new brand identity. The website features improved navigation and functionality, providing visitors with the ultimate user-friendly experience.