MPP Global’s eSuite Chosen by APA-DeFacto to Play Integral Role in Revolutionising Austrian Publishing Industry
MPP Global is working with APA-DeFacto, the leading provider of media monitoring and media intelligence in Austria, to enhance their content aggregation platform for publishers.
Based in Vienna, APA-DeFacto is a wholly owned subsidiary of The Austria Press Agency, the national news agency and leading information provider. It is owned by the nation’s daily newspapers and The Austrian Broadcasting Corporation.
APA-DeFacto delivers a live paid content strategy via Austria-Kiosk, a digital newsstand with more than 300 national ePapers from around 120 publishers, all united on a single platform. Since launching in 2011, approximately 30,000 consumers have registered on the Kiosk, demonstrating a significant appetite for aggregated content in the Austrian media market.
When first engaging with MPP Global, APA-DeFacto were looking for a partner to support the Austria-Kiosk with new technology to improve the flexibility of the platform’s on-demand content accessibility.
Klemens Ganner, CEO, APA-DeFacto, explains:
“The technology selection process first started in 2016, as we wanted to offer the option for consumers to purchase not just entire issues from publishers, but the flexibility of single articles. We ultimately selected MPP Global’s eSuite, which we began implementing at the beginning of this year; the integration for which is running very smoothly.”
Paul Johnson, CEO and Co-Founder of MPP Global, said:
“We are delighted to be working so closely with APA-DeFacto and to see eSuite playing an integral role in supporting Austria-Kiosk.
“With the help of eSuite, APA-DeFacto can adopt a collaborative, country-wide approach which is quick to market, offering publishers a viable opportunity to tap into all the new and emerging paid content models – from eWallets to ongoing monthly subscriptions.
“This partnership will help us to forge links with publishers and develop a strong presence in the Austrian market, and we’re excited to continue progressing this innovative project in the coming months.”